Online event

Hair Care Ingredients 2012: Marketing & Branding Trends in hair care


  • Website:

The topic:

Part A: Market Overview

•Is the hair care industry really as saturated as we think it is?
•Is hair care a victim of its own success?
•The future of hair care – capitalising on emerging trends and changing preferences
•The key trends and competitive landscape overview
•Where are the core opportunities for hair care across the world & the burgeoning opportunity in the Asia-Pacific region

Part B: Brand loyalty and marketing to a saturated market

•Brand loyalty what can be done to improve it
•Brand Advantage: Stand out Marketing in a saturated market
•What strategies can brands pursue to achieve growth?
•Consumers' attitudes towards hair care and the drivers and inhibitors of consumption habits
•Increasing recognisable brand image and strong brand equity


Michaela Peck          ​ 


Simon Pitman 
Senior Editor | USA

Follow us


View more