Eco boost: Five recent developments in sustainable beauty across APAC

90% of sustainable beauty packaging commitments will not be met by 2025 – expert​​

The CEO of plastic action platform RePurpose believes an “astonishing” 90% of sustainable packaging commitments will not be met by 2025 due to the lack of good recycling infrastructure.

Svanika Balasubramanian raised doubts about the many sustainable packaging commitments that have been made by companies in recent years.

“The reality is that 90%, and this is an astonishing number, of sustainable packaging commitments will not be met by 2025. And a big portion of that actually rests on these kind of PCR commitments that are being made.”​

Innerbottle pilots closed-loop beauty e-commerce platform in South Korea​

Circular beauty start-up Innerbottle has linked-up with LG Chem and CJ Logistics to pilot a new B2C beauty platform that will allow consumers to recycle their cosmetic packaging easily and effectively.

In March, Innerbottle announced that it was partnering with LG Chem and CJ Logistics to launch IREON, a novel B2C beauty platform launching next week.

IREON will feature four K-beauty brands that use the Innerbottle system. Once collected, the plastic bottles are sent to LG Chem, which will process them into post-consumer resin (PCR) which can then be used to remake more bottles.

Olive Natural Skincare eco mission continues after launching first recyclable packaging​

Natural beauty company Olive Natural Skincare is set to introduce new, almost fully recyclable packaging, while also exploring new solutions in recycled plastics and bioplastics.

Olive is set to launch its new eco-conscious packaging designs, which are almost fully recyclable save for the pump components.

CEO Mark Green told us that the company has been extremely satisfied with the new recyclable packaging but is continuing its sustainable packaging development by looking into options like bioplastics.

Caudalie works to extend its sustainable mission to SEA​

French skin care brand Caudalie is aiming to extend its work in sustainability to the South East Asian region, where it believes it can broaden discussions about eco-consciousness.

The firm is aiming to extend its eco-friendly mission further in South East Asia, which she believes is still lagging behind in terms of eco-consciousness.

“​The aim for us is to open the discussion on this topic amongst consumers, brands and retailers in SEA and we would love to have many other companies to join us,”​ said co-founder Mathilde Thomas.

Waterless beauty start-up gearing up for return of international travel​

A newly launched waterless personal care brand from Singapore is eyeing opportunities in the travel and hospitality sector in anticipation of the return of international air travel.

The brand developed a powdered body wash that is activated with water to become a liquid- gel. The powder is housed in recyclable aluminium sachets that can make a 330ml bottle of liquid body wash.
Since its launch, the brand has secured distribution through several local boutique retailers that primarily operate in the online space. It is now eyeing opportunities in the travel and hospitality sector in anticipation of the recovery of international travel.