Brand Innovation

Australian beauty brands investing in bricks and mortar stores

Australian beauty brands investing in bricks and mortar stores

By Lucy Whitehouse

Further evidence that the beauty retail tide is turning back towards bricks and mortar stores after its recent focus on an online presence, comes as more beauty brands in Australia are now investing in their high street presence.

Could music affect your skin care experience? Shiseido thinks so…

Could music affect your skin care experience? Shiseido thinks so…

By Andrew MCDOUGALL

Shiseido has sought to make skin care techniques and treatments ‘even more enjoyable and beautiful’ by developing Omotenashi Sound, aesthetic music software that enhances the power of touching the skin, in what the firm calls ‘acoustic beauty care.’

Bulldog founder Simon Duffy says export has been a wonderful part of the men's skin care journey

Q&A Exclusive

Key to export success for cosmetics is good distribution partners

By Andrew MCDOUGALL

For many brands, large or small, launching internationally can be a daunting challenge. We spoke with Bulldog Skincare founder Simon Duffy, about how international expansion has presents great opportunities, how to deal with regulatory challenges, and...

Rooting for change: the latest innovations in treating hair loss

'Hair loss developments in 2015'

Rooting for change: the latest innovations in treating hair loss

By Lucy Whitehouse

Estimated to be as large as approximately 200 billion yen in Japan alone, the hair loss segment holds huge global sales potential for any brand which can get to the root of the problem: here, Cosmetics Design rounds up all the latest advances in hair...

South Korea skin care device demand drives innovation

South Korea skin care device demand drives innovation

By Michelle Yeomans

Without question, Korea has one of the longest beauty routines in the world and seekers of perfect skin have recently been introduced to devices that make that regime easier. South Korea start-up, Way is one firm innovating for this trend with a digital...

@cosme beauty awards announced in Japan

@cosme beauty awards announced in Japan

By Simon Pitman

@cosme, an online review portal for cosmetics and beauty products, has announced the first ever Spring/Summer awards for Best Cosmetics of 2015.

Beauty consumers trust loved ones most: Dove moves in to capitalize

Beauty consumers trust loved ones most: Dove moves in to capitalize

By Lucy Whitehouse

Ever on the lookout for a new affirming marketing message for its personal care products, Unilever’s Dove has launched yet another ‘reality advertising’ video campaign, this time centering on the idea that consumers trust most the beauty advice of loved...

Unilever announces first 2 partnerships in climate change campaign

Unilever announces first 2 partnerships in climate change campaign

By Andrew MCDOUGALL

Anglo-Dutch consumer company Unilever is partnering with Global Citizen and Live Earth: Road to Paris, as part of its brightFuture campaign as it looks to grow its business while reducing its environmental footprint and increasing its positive social...

Chrissie Chau, Hong Kong ambassador

L'Oreal brings virtual reality experience to Hong Kong

By Michelle Yeomans

International cosmetics giant L’Oreal has taken its' beauty app 'Makeup Genius' to Hong Kong which allows customers to test the brand's products using their mobile phones or tablets as a virtual mirror.

Welcome to Brand Innovation – the latest addition to our news coverage

New Addition!

Welcome to Brand Innovation – the latest addition to our news coverage

By Simon Pitman

We are introducing an exciting addition to our news categories called "Brand Innovation". The new category has now gone live across all three of sites - Cosmetics Design Europe, USA and Asia – and will bring you up to speed on the industry products...

Chanel found to be top beauty brand in China - report

Chanel found to be top beauty brand in China - report

By Michelle Yeomans

According to the most recent research from market analysts Digital Luxury Group, Chanel has become the number one most sought-after global luxury brand in China, overtaking Louis Vuitton particularly in the beauty segments.

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