Brand Innovation

image courtesy of the brand

Arbonne launches skin care application tool

By Deanna Utroske

The direct-sales beauty company has just announced its latest product, a device called the Genius Ultra meant to more effectively apply Arbonne anti-aging skin care.

Shiseido invests in cyber security

Shiseido bulks up its cyber security

By Lucy Whitehouse

International beauty giant Shiseido is investing in its cyber defenses, and has appointed UK-based security firm Centrify to provide secure functionality for accessing its global systems.

H&M launches beauty range in Singapore

H&M launches beauty range in Singapore

By Natasha Spencer

September marks the launch of H&M’s beauty range in Singapore, signifying the company’s first expansion of its beauty and cosmetics concept into the Asian market.

Getting beauty brand innovation just right

Special Focus: Brand Innovation

Getting beauty brand innovation just right

By Simon Pitman

We look at the biggest factors impacting new product development by considering the latest demographic trends, spotlighting what consumers really want and tapping into digital technology.

Indie Beauty Expo 2016 outdoes itself

Indie Beauty Expo 2016 outdoes itself

By Deanna Utroske

This year marked the second annual IBE event in New York City. And the show, catering to the trade, retail buyers, press, and consumers, firmly established itself as the newest go-to event for trend spotting, business deals, and much more!

Boom in indie cosmetic players feeds growth in Indonesia

Boom in indie cosmetic players feeds growth in Indonesia

By Simon Pitman

A steep rise in the number of indie cosmetic companies coming on to the market is helping to fuel one of the fastest industry growth rates in the world right now. and a new industry show bears testimony to this.

How Korea could corner the halal market

How Korea could corner the halal market

By Lucy Whitehouse

A collaboration between Korea and Malaysia could see Korea leap to the forefront of halal beauty innovation and manufacture, an industry expert has suggested.

Is beauty from within set to make a comeback?

Is beauty from within set to make a comeback?

By Simon Pitman

Beauty from within never went away in Asia, but in Europe initial enthusiasm waned, while in the US it never really took off in a big way. So is the time now ripe for firms to be investing in the area again?

Korean beauty: how to get US consumers to bite

Korean beauty: how to get US consumers to bite

By Lucy Whitehouse

With the ongoing rise of Korean cosmetics (often dubbed K-beauty) in the global industry, US consumers remain reluctant to embrace the trend fully. Here, CosmeticsDesign takes a look at what brands are doing to make an impact.

Top beauty ads at Cannes Lions

Top beauty ads at Cannes Lions

By Lucy Whitehouse

Cannes Lions, the international advertising festival, was held last week, recognising the best and brightest in the advertising world. Here’s a roundup of the leading ads entered into the offering from beauty.

Infuser image courtesy of BioMod Concepts

Infusers — a whole new category of beauty product

By Deanna Utroske

A unique, reusable delivery system that promises to optimize cosmetic science and applicator design for results far beyond what creams or wet masks can provide, infusers are the creation of BioMod Concepts. To find out more, Cosmetics Design interviewed...

Japan is behind on marketing, says Shiseido head

Japan is behind on marketing, says Shiseido head

By Lucy Whitehouse

Shiseido CEO Masahiko Uotani has said Japanese brands tend to miss the importance of creating a strong and enduring brand identity, and criticised them for considering it as merely a part of a company’s sales division.

L'Oréal

L'Oreal leads the way for beauty marketing on Snapchat

By Lucy Whitehouse

L’Oreal has launched a 'lens’ on Snapchat, a social media platform increasingly favoured by millennials, in an industry-leading move that again confirms the company’s digital clout.

Indian brand launches campaign against skin whitening

Indian brand launches campaign against skin whitening

By Lucy Whitehouse

Banjara’s, a herbal skin care brand in India, has launched a marketing campaign that makes a point of rejecting the traditional focus on skin lightening, a trend which dominates across Asia.

Shiseido's global innovation plan

Shiseido's global innovation plan

By Lucy Whitehouse

Shiseido, Japan-headquartered beauty giant, has announced that its strategy for innovation going forward will be structured around a ‘hub-and-spoke’ system, as it turns towards fully global R&D.

L'Oreal backs global tech and innovation competition

L'Oreal backs global tech and innovation competition

By Lucy Whitehouse

L’Oréal has announced it's taking part in an international competition to dig out ‘world-changing’ new technologies, looking to promote innovation within beauty and to profit from startup models.

Max Factor ventures into augmented reality

Max Factor ventures into augmented reality

By Simon Pitman

P&G-owned Max Factor has teamed up with UK-based visual browser expert Blippar to make the beauty player's almost 500-strong product portfolio fully digitally interactive.

image courtesy of the brand

SheaMoisture disrupts traditional merchandising segmentation

By Deanna Utroske

This month the skin care and hair care brand launched the #BreakTheWalls campaign as a “call to action” and a “national awareness platform” to move the industry toward a genuinely diverse and inclusive consumer experience.

Japan's Muji to expand beauty offering in China

Japan's Muji to expand beauty offering in China

By Lucy Whitehouse

Clothing, household goods and cosmetics retailer Muji has China to thank for its record profit in the last financial year of $192 million (US), according to Satoru Matsuzaki, president of the brand’s operator.

Air cushion compact cosmetics going from strength to strength

Air cushion compact cosmetics going from strength to strength

By Lucy Whitehouse

Along with BB and CC creams, compact cushion foundation packaging is one of the key beauty innovations which launched Korean cosmetics so firmly into the global arena in recent years. Here, we take a look at the ongoing momentum behind the trend, and...

Kosé banking on flagship Sekkisei brand to drive growth

Kosé banking on flagship Sekkisei brand to drive growth

By Lucy Whitehouse

Japanese beauty player Kosé has stated it will push its flagship Sekkisei brand on domestic and international markets in the coming few years, in order to cater to growing consumer demand and achieve further international expansion.

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