Brand Innovation

image courtesy of the brand

SheaMoisture disrupts traditional merchandising segmentation

By Deanna Utroske

This month the skin care and hair care brand launched the #BreakTheWalls campaign as a “call to action” and a “national awareness platform” to move the industry toward a genuinely diverse and inclusive consumer experience.

Japan's Muji to expand beauty offering in China

Japan's Muji to expand beauty offering in China

By Lucy Whitehouse

Clothing, household goods and cosmetics retailer Muji has China to thank for its record profit in the last financial year of $192 million (US), according to Satoru Matsuzaki, president of the brand’s operator.

Air cushion compact cosmetics going from strength to strength

Air cushion compact cosmetics going from strength to strength

By Lucy Whitehouse

Along with BB and CC creams, compact cushion foundation packaging is one of the key beauty innovations which launched Korean cosmetics so firmly into the global arena in recent years. Here, we take a look at the ongoing momentum behind the trend, and...

Kosé banking on flagship Sekkisei brand to drive growth

Kosé banking on flagship Sekkisei brand to drive growth

By Lucy Whitehouse

Japanese beauty player Kosé has stated it will push its flagship Sekkisei brand on domestic and international markets in the coming few years, in order to cater to growing consumer demand and achieve further international expansion.

Global beauty app set to launch in Asia

Global beauty app set to launch in Asia

By Lucy Whitehouse

Vaniday, an international beauty app, has turned its sights to global expansion with its recently announced launch in Asia, where its efforts have begun in Singapore.

Follow us

Products

View more

Webinars