Brand Innovation

Air cushion compact cosmetics going from strength to strength

Air cushion compact cosmetics going from strength to strength

By Lucy Whitehouse

Along with BB and CC creams, compact cushion foundation packaging is one of the key beauty innovations which launched Korean cosmetics so firmly into the global arena in recent years. Here, we take a look at the ongoing momentum behind the trend, and...

Kosé banking on flagship Sekkisei brand to drive growth

Kosé banking on flagship Sekkisei brand to drive growth

By Lucy Whitehouse

Japanese beauty player Kosé has stated it will push its flagship Sekkisei brand on domestic and international markets in the coming few years, in order to cater to growing consumer demand and achieve further international expansion.

Global beauty app set to launch in Asia

Global beauty app set to launch in Asia

By Lucy Whitehouse

Vaniday, an international beauty app, has turned its sights to global expansion with its recently announced launch in Asia, where its efforts have begun in Singapore.

Australian beauty brands investing in bricks and mortar stores

Australian beauty brands investing in bricks and mortar stores

By Lucy Whitehouse

Further evidence that the beauty retail tide is turning back towards bricks and mortar stores after its recent focus on an online presence, comes as more beauty brands in Australia are now investing in their high street presence.

Could music affect your skin care experience? Shiseido thinks so…

Could music affect your skin care experience? Shiseido thinks so…

By Andrew MCDOUGALL

Shiseido has sought to make skin care techniques and treatments ‘even more enjoyable and beautiful’ by developing Omotenashi Sound, aesthetic music software that enhances the power of touching the skin, in what the firm calls ‘acoustic beauty care.’

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