Brand Innovation

Beauty consumers trust loved ones most: Dove moves in to capitalize

Beauty consumers trust loved ones most: Dove moves in to capitalize

By Lucy Whitehouse

Ever on the lookout for a new affirming marketing message for its personal care products, Unilever’s Dove has launched yet another ‘reality advertising’ video campaign, this time centering on the idea that consumers trust most the beauty advice of loved...

Unilever announces first 2 partnerships in climate change campaign

Unilever announces first 2 partnerships in climate change campaign

By Andrew MCDOUGALL

Anglo-Dutch consumer company Unilever is partnering with Global Citizen and Live Earth: Road to Paris, as part of its brightFuture campaign as it looks to grow its business while reducing its environmental footprint and increasing its positive social...

Chrissie Chau, Hong Kong ambassador

L'Oreal brings virtual reality experience to Hong Kong

By Michelle Yeomans

International cosmetics giant L’Oreal has taken its' beauty app 'Makeup Genius' to Hong Kong which allows customers to test the brand's products using their mobile phones or tablets as a virtual mirror.

Welcome to Brand Innovation – the latest addition to our news coverage

New Addition!

Welcome to Brand Innovation – the latest addition to our news coverage

By Simon Pitman

We are introducing an exciting addition to our news categories called "Brand Innovation". The new category has now gone live across all three of sites - Cosmetics Design Europe, USA and Asia – and will bring you up to speed on the industry products...

Chanel found to be top beauty brand in China - report

Chanel found to be top beauty brand in China - report

By Michelle Yeomans

According to the most recent research from market analysts Digital Luxury Group, Chanel has become the number one most sought-after global luxury brand in China, overtaking Louis Vuitton particularly in the beauty segments.

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