This year marked the second annual IBE event in New York City. And the show, catering to the trade, retail buyers, press, and consumers, firmly established itself as the newest go-to event for trend spotting, business deals, and much more!
A steep rise in the number of indie cosmetic companies coming on to the market is helping to fuel one of the fastest industry growth rates in the world right now. and a new industry show bears testimony to this.
Don’t just think about what the consumer wants, think about what they need. This is the advice of market expert Belinda Carli, director of the Institute of Personal Care Science, for formulating a brand-leading product.
Beauty from within never went away in Asia, but in Europe initial enthusiasm waned, while in the US it never really took off in a big way. So is the time now ripe for firms to be investing in the area again?