International beauty player Maybelline has announced the appointment of its first Asian global brand ambassador, in a move which suggests it is keen to leverage the ever-rising dominance of the region.
This month the skin care and hair care brand launched the #BreakTheWalls campaign as a “call to action” and a “national awareness platform” to move the industry toward a genuinely diverse and inclusive consumer experience.
French luxury cosmetic and perfume house Lancôme is launching its online customer experience powered by the Edgecase Product Intelligence Platform as it looks to align the shopping experience with the consumers’ needs.
LA-based Landing International is the company behind a new B2B concept in online beauty platforms. Called Marketplace, it will platform hard to source beauty products, starting with a collection from Asia.