Brand Innovation

Indian brand launches campaign against skin whitening

Indian brand launches campaign against skin whitening

By Lucy Whitehouse

Banjara’s, a herbal skin care brand in India, has launched a marketing campaign that makes a point of rejecting the traditional focus on skin lightening, a trend which dominates across Asia.

Shiseido's global innovation plan

Shiseido's global innovation plan

By Lucy Whitehouse

Shiseido, Japan-headquartered beauty giant, has announced that its strategy for innovation going forward will be structured around a ‘hub-and-spoke’ system, as it turns towards fully global R&D.

L'Oreal backs global tech and innovation competition

L'Oreal backs global tech and innovation competition

By Lucy Whitehouse

L’Oréal has announced it's taking part in an international competition to dig out ‘world-changing’ new technologies, looking to promote innovation within beauty and to profit from startup models.

Max Factor ventures into augmented reality

Max Factor ventures into augmented reality

By Simon Pitman

P&G-owned Max Factor has teamed up with UK-based visual browser expert Blippar to make the beauty player's almost 500-strong product portfolio fully digitally interactive.

image courtesy of the brand

SheaMoisture disrupts traditional merchandising segmentation

By Deanna Utroske

This month the skin care and hair care brand launched the #BreakTheWalls campaign as a “call to action” and a “national awareness platform” to move the industry toward a genuinely diverse and inclusive consumer experience.

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