With the ongoing rise of Korean cosmetics (often dubbed K-beauty) in the global industry, US consumers remain reluctant to embrace the trend fully. Here, CosmeticsDesign takes a look at what brands are doing to make an impact.
Cannes Lions, the international advertising festival, was held last week, recognising the best and brightest in the advertising world. Here’s a roundup of the leading ads entered into the offering from beauty.
Cosmetics giant Shiseido has launched an app which can not only detect your smile, but also rate it on a scale from a neutral 0 up to a show-stopping 120.
L’Oréal’s chief digital officer Lubomira Rochet has spoken of the need to create branded experiences rather than traditional adverts when trying to beat the rise of ad blockers.
Beauty sampling provider Glossybox is not afraid to ask customers to unsubscribe from its online platforms should they become persistent in giving ‘abusive’ or ‘aggressive’ feedback on its social media channels.
The convergence of beauty and wellbeing has been well documented in recent years, but nothing underscores the trend more than the launch of the Lush beauty care and fitness.
Global beauty player Shiseido has launched three new sun protection products onto the market in Japan, using its sweat- and water-resistant technology in a bid to target the children’s sun care market.
A unique, reusable delivery system that promises to optimize cosmetic science and applicator design for results far beyond what creams or wet masks can provide, infusers are the creation of BioMod Concepts. To find out more, Cosmetics Design interviewed...
Shiseido CEO Masahiko Uotani has said Japanese brands tend to miss the importance of creating a strong and enduring brand identity, and criticised them for considering it as merely a part of a company’s sales division.
L’Oreal has launched a 'lens’ on Snapchat, a social media platform increasingly favoured by millennials, in an industry-leading move that again confirms the company’s digital clout.
Banjara’s, a herbal skin care brand in India, has launched a marketing campaign that makes a point of rejecting the traditional focus on skin lightening, a trend which dominates across Asia.
International beauty player Maybelline has announced the appointment of its first Asian global brand ambassador, in a move which suggests it is keen to leverage the ever-rising dominance of the region.
Shiseido, Japan-headquartered beauty giant, has announced that its strategy for innovation going forward will be structured around a ‘hub-and-spoke’ system, as it turns towards fully global R&D.
In a move which commentators have described a savvy way to target Millennials and their younger counterparts in Generation Z, KFC has entered the cosmetics market.
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