With the ongoing rise of Korean cosmetics (often dubbed K-beauty) in the global industry, US consumers remain reluctant to embrace the trend fully. Here, CosmeticsDesign takes a look at what brands are doing to make an impact.
Cannes Lions, the international advertising festival, was held last week, recognising the best and brightest in the advertising world. Here’s a roundup of the leading ads entered into the offering from beauty.
Beauty sampling provider Glossybox is not afraid to ask customers to unsubscribe from its online platforms should they become persistent in giving ‘abusive’ or ‘aggressive’ feedback on its social media channels.
Global beauty player Shiseido has launched three new sun protection products onto the market in Japan, using its sweat- and water-resistant technology in a bid to target the children’s sun care market.
A unique, reusable delivery system that promises to optimize cosmetic science and applicator design for results far beyond what creams or wet masks can provide, infusers are the creation of BioMod Concepts. To find out more, Cosmetics Design interviewed...
Shiseido CEO Masahiko Uotani has said Japanese brands tend to miss the importance of creating a strong and enduring brand identity, and criticised them for considering it as merely a part of a company’s sales division.
International beauty player Maybelline has announced the appointment of its first Asian global brand ambassador, in a move which suggests it is keen to leverage the ever-rising dominance of the region.