Brand Innovation

South Korea skin care device demand drives innovation

South Korea skin care device demand drives innovation

By Michelle Yeomans

Without question, Korea has one of the longest beauty routines in the world and seekers of perfect skin have recently been introduced to devices that make that regime easier. South Korea start-up, Way is one firm innovating for this trend with a digital...

@cosme beauty awards announced in Japan

@cosme beauty awards announced in Japan

By Simon Pitman

@cosme, an online review portal for cosmetics and beauty products, has announced the first ever Spring/Summer awards for Best Cosmetics of 2015.

Beauty consumers trust loved ones most: Dove moves in to capitalize

Beauty consumers trust loved ones most: Dove moves in to capitalize

By Lucy Whitehouse

Ever on the lookout for a new affirming marketing message for its personal care products, Unilever’s Dove has launched yet another ‘reality advertising’ video campaign, this time centering on the idea that consumers trust most the beauty advice of loved...

Unilever announces first 2 partnerships in climate change campaign

Unilever announces first 2 partnerships in climate change campaign

By Andrew MCDOUGALL

Anglo-Dutch consumer company Unilever is partnering with Global Citizen and Live Earth: Road to Paris, as part of its brightFuture campaign as it looks to grow its business while reducing its environmental footprint and increasing its positive social...

Chrissie Chau, Hong Kong ambassador

L'Oreal brings virtual reality experience to Hong Kong

By Michelle Yeomans

International cosmetics giant L’Oreal has taken its' beauty app 'Makeup Genius' to Hong Kong which allows customers to test the brand's products using their mobile phones or tablets as a virtual mirror.

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