Getting to the bottom of what Japanese women want from cosmetics was the subject of a recent presentation given by a top Shiseido executive at the recent Cosme Tokyo 2016 event, who believes that simplifying and making a beauty routine quicker is what...
The event, held at the Harmonie Club on New York City’s Upper East Side last week, reviewed beauty industry sales, trends, and more from 2015 and forecast 2016, using facts and figures from both Nielsen and NPD.
Further evidence that the beauty retail tide is turning back towards bricks and mortar stores after its recent focus on an online presence, comes as more beauty brands in Australia are now investing in their high street presence.
Shiseido has sought to make skin care techniques and treatments ‘even more enjoyable and beautiful’ by developing Omotenashi Sound, aesthetic music software that enhances the power of touching the skin, in what the firm calls ‘acoustic beauty care.’
Brisbane based start-up, MistR has developed what it refers to as the industry's 'first refillable, portable, card sized cologne atomiser' which aims to change the way men use and carry cologne around with them throughout the day.
As the market for online cosmetics continues to return healthy growth rates, beauty marketers could still be extending their digital reach further by tapping into apps to promote brands, new research says.