Brand Innovation

Infuser image courtesy of BioMod Concepts

Infusers — a whole new category of beauty product

By Deanna Utroske

A unique, reusable delivery system that promises to optimize cosmetic science and applicator design for results far beyond what creams or wet masks can provide, infusers are the creation of BioMod Concepts. To find out more, Cosmetics Design interviewed...

Japan is behind on marketing, says Shiseido head

Japan is behind on marketing, says Shiseido head

By Lucy Whitehouse

Shiseido CEO Masahiko Uotani has said Japanese brands tend to miss the importance of creating a strong and enduring brand identity, and criticised them for considering it as merely a part of a company’s sales division.

L'Oréal

L'Oreal leads the way for beauty marketing on Snapchat

By Lucy Whitehouse

L’Oreal has launched a 'lens’ on Snapchat, a social media platform increasingly favoured by millennials, in an industry-leading move that again confirms the company’s digital clout.

Indian brand launches campaign against skin whitening

Indian brand launches campaign against skin whitening

By Lucy Whitehouse

Banjara’s, a herbal skin care brand in India, has launched a marketing campaign that makes a point of rejecting the traditional focus on skin lightening, a trend which dominates across Asia.

Shiseido's global innovation plan

Shiseido's global innovation plan

By Lucy Whitehouse

Shiseido, Japan-headquartered beauty giant, has announced that its strategy for innovation going forward will be structured around a ‘hub-and-spoke’ system, as it turns towards fully global R&D.

L'Oreal backs global tech and innovation competition

L'Oreal backs global tech and innovation competition

By Lucy Whitehouse

L’Oréal has announced it's taking part in an international competition to dig out ‘world-changing’ new technologies, looking to promote innovation within beauty and to profit from startup models.

Max Factor ventures into augmented reality

Max Factor ventures into augmented reality

By Simon Pitman

P&G-owned Max Factor has teamed up with UK-based visual browser expert Blippar to make the beauty player's almost 500-strong product portfolio fully digitally interactive.

Follow us

Products

View more

Webinars