Inspired by the space film 'Gravity', South Korean brand, IOPE has devised a stunt where a model tests whether its air cushion compact can cope in zero gravity conditions.
Probiotic science has piqued consumer interest, and one state-of-the-art company has been quietly selling personal care products that replenish and preserve skin’s natural microbiome with good bacteria.
Without question, Korea has one of the longest beauty routines in the world and seekers of perfect skin have recently been introduced to devices that make that regime easier. South Korea start-up, Way is one firm innovating for this trend with a digital...
L'Oréal's travel retail Asia division has again entrusted the National University of Singapore with the design of an exhibition that showcased 22 of its brands for a recent TFWA event.
Global cosmetics player Shiseido is to launch its Ever Bloom fragrance in 32 countries throughout Europe and the Middle East from October this year onwards.
Ever on the lookout for a new affirming marketing message for its personal care products, Unilever’s Dove has launched yet another ‘reality advertising’ video campaign, this time centering on the idea that consumers trust most the beauty advice of loved...
Anglo-Dutch consumer company Unilever is partnering with Global Citizen and Live Earth: Road to Paris, as part of its brightFuture campaign as it looks to grow its business while reducing its environmental footprint and increasing its positive social...
L'Oréal has named 'Bisnis.com', a team from the University of Indonesia as the national winner of its' Brandstorm competition for their 'Absolute Jetset' concept for the Lancôme brand.
International cosmetics giant L’Oreal has taken its' beauty app 'Makeup Genius' to Hong Kong which allows customers to test the brand's products using their mobile phones or tablets as a virtual mirror.
Demand for Korean beauty products is soaring in China, and sources now reckon this is thanks in large part to the influx of Korean television drama in the country.
Jawed Habib Hair and Beauty in India is all set to expand its offering of hair care ranges from four to seven by the end of this year, making the most of the sector’s recently-predicted potential.
Ever on the look out to maximise its presence in the fast-growing ethnic personal care category, L’Oreal has announced the signing of its first Asian-American brand ambassador, model Soo Joo Park.
We are introducing an exciting addition to our news categories called "Brand Innovation". The new category has now gone live across all three of sites - Cosmetics Design Europe, USA and Asia – and will bring you up to speed on the industry products...
Skin care company, Foreo claims to have developed ‘the world’s first digital make-up artist’ by combining 3D printing technology and advanced real-time facial mapping software.
According to the most recent research from market analysts Digital Luxury Group, Chanel has become the number one most sought-after global luxury brand in China, overtaking Louis Vuitton particularly in the beauty segments.
Singapore-based online cosmetic retailer Luxola says it has secured investment that will help it to expand into other markets in the fast-growing Southeast Asia market.
At the recent in-cosmetics Asia event, Mintel senior analyst Vivienne Rudd gave a presentation that highlighted the latest technological innovations being used to entice consumers in the retail aisles.
Consumers are becoming lost in a maze of marketing claims and false labelling according to market analyst Organic Monitor, and although certification will clean up confusion, the UK-based company also believes that marketing and distribution can play...
Realising the enormous global marketing potential of the web, cosmetics giant Shiseido has unveiled plans that will see the company strengthening its online presence.
The US FDA has launched a campaign that targets a number of unapproved personal care products marketed via the internet and claiming to protect against the H1N1 flu virus.
US researchers say that a study into attitudes towards equality and the link with impulse buying could shine new light on marketing cosmetics worldwide.
The fast-changing retail landscapes in Brazil, Russia, India and China (BRIC markets) are creating new opportunities for cosmetics and personal care players to market products.
Marketing may be even more important for the cosmetics industry
than new product development, say insiders - and the giants are
egging the latest trends to attract the holiday season consumer.
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