South Korean firm FSKorea sees strong need for recyclable make-up brushes to keep up with rising demand for sustainable beauty products – and has shed light on a raft of projects that are helping it meet its eco goals.
Personal care major Unilever is revamping its packaging and advertising to remove the descriptor ‘normal’ in a move aimed at fuelling inclusivity and positivity across its global portfolio to align better with consumer expectations.
Demand for eco-friendly packaging steadily is increasing in China’s indie beauty space, claims a US-based packaging firm, which says such brands are striving to meet the expectations of younger consumers.
International paper specialist Arjowiggins has developed a translucent barrier paper suitable for the packaging of cosmetics, providing industry with a sustainable, effective and creative alternative to plastic, it says.
Smaller beauty brands aiming to make a difference with sustainable packaging will encounter hurdles such as astronomical costs and a lack of reliably sustainable solutions, but two brand owners urge that overcoming the challenges are vital for the eco-movement.