Combining beauty tools with topicals for enhanced efficacy and improved usability is a gap in the market with plenty of promise that brands haven’t quite found yet, says Jo Barnard, founder and creative director of Morrama.
Shiseido-owned ELIXIR is targeting to convert all of the brand’s flagship products into a refillable format by 2025 as part of the multinational’s sustainability goals.
Health care major GlaxoSmithKline (GSK) has partnered with packaging specialists Albéa and EPL to develop fully recyclable laminated toothpaste tubes, with a first launch under Sensodyne set for Europe this year.
Unilever will launch recyclable toothpaste tubes in India and France – two of Unilever’s biggest oral care markets – as part of its bid to convert its entire global toothpaste portfolio to recyclable tubes by 2025.
Reusable and refillable concepts are an area the L’Oréal Group has pinpointed for development as it works towards its ambitious sustainability goals, according to a leading regional exec.
International beauty giant L’Oréal has kicked off green deliveries in Singapore with sustainable packaging and an electric delivery fleet with aims to improve its carbon footprint.
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Educating and empowering consumers to collectively close the loop on circular beauty will be crucial in mainstreaming efforts worldwide, says L’Oréal’s Garnier president.
Watch On-Demand Now – Exclusive CosmeticsDesign Circular Beauty Webinar
Giving the longest life possible to molecules that make up a product is what circularity is all about, and the reuse movement in beauty is a particularly exciting and innovative path forward, says the CEO and founder of US recycling major TerraCycle.
Unilever, which owns brands such as Lifebuoy, Lux, Dove, Vaseline and Sunsilk have committed to eliminate the word ‘normal’ from its packaging and advertising, as well as drive campaigns for gender inclusivity in line with its Positive Beauty vision.
Swedish eco-startup Lifelong has developed a range of powdered personal care products that need to be mixed with water by consumers and stored in durable containers, drastically overturning traditional habits, its founder says.
Japan-based sustainable beauty company Hug Browne hopes to develop more beauty and cosmetic products from upcycled coffee grounds, following the launch of its first body scrub last year.
Newly launched Indian make-up brand asa Beauty has developed a range of refillable make-up products with meticulously designed aluminium packaging to offer consumers a luxurious experience without compromising on sustainability.
Combining products into skin concern-targeted kits is a smart strategy when trying to educate consumers on the importance of routines, says the retail brand manager of SkinCeuticals.
A Taiwan-based tech start-up is helping smaller beauty brands create ready-to-market products and packaging remotely with the help of its desktop vacuum forming machine, the FORMART 2.
South Korean cosmetics company CTK Cosmetics has launched a virtual beauty innovation platform to provide contactless and speedy service to its customers regardless of any physical constraints.
South Korean firm FSKorea sees strong need for recyclable make-up brushes to keep up with rising demand for sustainable beauty products – and has shed light on a raft of projects that are helping it meet its eco goals.
Personal care major Unilever is revamping its packaging and advertising to remove the descriptor ‘normal’ in a move aimed at fuelling inclusivity and positivity across its global portfolio to align better with consumer expectations.
The beauty needs and habits brought about by the COVID-19 pandemic are pushing companies to rethink packaging and address the shift towards digital experiences, hygiene, sustainability and more.
Singaporean company Reuuse believes its reconstituted format is the ideal solution to provide consumers sustainable hand soap products at an affordable price point.
How has the uncertainty and unrest of 2020 impacted the way brands are ushering in the Lunar New Year? We speak to Spencer Ball, creative director of SGK, to find out.
Korea Cosmetic Association (KCA) and Korea Packaging Recycling Cooperative (KPRC) have announced a new recycling program for companies to achieve goal of recycling 10% of cosmetic packaging by 2025.
The humble lipstick has hardly changed in decades, but one design agency believes there is great scope to transform it into a digital 3D colour-printing machine for sustainable, statement beauty.
Demand for eco-friendly packaging steadily is increasing in China’s indie beauty space, claims a US-based packaging firm, which says such brands are striving to meet the expectations of younger consumers.
In this 2020 round-up, we’re featuring the biggest cosmetic packaging and design stories featuring contactless applications, new sustainability initiatives and more.
International paper specialist Arjowiggins has developed a translucent barrier paper suitable for the packaging of cosmetics, providing industry with a sustainable, effective and creative alternative to plastic, it says.
Smaller beauty brands aiming to make a difference with sustainable packaging will encounter hurdles such as astronomical costs and a lack of reliably sustainable solutions, but two brand owners urge that overcoming the challenges are vital for the eco-movement.
Hong Kong beauty packaging firm Meiyume has identified aluminium as a key material as it focuses its efforts on the development of recyclable packaging solutions.
Personal care major Beiersdorf is primed to publish its industry standard defining cosmetic grade recycled plastic suitability by the end of this year; a standard it co-developed with two specialist German companies.
Kao Corporation has entered a cooperation agreement with Wakayama City to promote the UN Sustainable Development Goals (SDGs) and research into the processing and recycling of marine plastic.
L’Oréal has created a sustainable cosmetics bottle made with polyethylene from captured and recycled carbon emissions that it wants to commercialise within four years.
An Australian retailer has launched what it believes to be the nation’s first refillable beauty outlet, with the firm stating that the refillable revolution traditionally dominated by food and household supplies is set to become more common for cosmetics.
The beauty industry has significantly improved its waste footprint over the years, but brands can step up in-house separation efforts and improve consumer engagement to drive further change, says an expert.
L’Oréal Travel Retail has emphasised the importance of sustainability for long-term growth in the region’s travel retail market to meet consumer demand for more ‘meaningful’ shopping experiences.
Japanese company Toppan Printing has developed an NFC-enabled label and platform to enable beauty brands to communicate with their consumers through the product itself.
The eco-entrepreneur behind Smood Natural Deodorants is observing more interest in zero-waste personal care products despite hurdles such as the lack of convenience.
Personal care major Beiersdorf has partnered with image recognition technology Google Lens to develop limited edition interactive packaging on its Nivea Men range in Germany.
Japanese personal care major Kao Corporation is among the five companies selected to participate in a new plastic recycling initiative by Tokyo Metropolitan Government.
New Zealand-based company The Better Packaging Co. is eyeing growth in the beauty industry as companies face an acceleration in e-commerce — and plastic waste generation – in light of the novel coronavirus (COVID-19) crisis.
South Korean cosmetics conglomerate Amorepacific is actively working to extend its use of eco-packaging solutions across all its brands as part of its Less Plastics campaign.
TerraCycle spin-off Loop has launched its UK pilot e-commerce platform in partnership with Tesco, offering a selection of personal care and beauty brands in waste-free, reusable packaging.
The novel coronavirus (COVID-19) pandemic has marked the end of in-store cosmetic testers, but one firm doubts the abilities of augmented reality (AR), virtual reality (VR) and similar technology to completely replace them.
Italian packaging specialist Mktg Industry has developed a separable double-layered paper and plastic design for lipsticks, enabling easy refills and simply recycling for consumers.
L’Oréal and Albéa Packaging will continue work on their paper-based tubes, launched last month under the La Roche-Posay brand, with focus set on ensuring the next-generation model is recyclable.
Cosmeceutical skin care brands looking to tap into the Asian market can play around with soft pastel satin hues to give themselves a ‘clean and premium’ look, a new research project by Clariant has found.
Beauty brands have a huge opportunity to tap into Chinese heritage and create products that are more relevant for the country’s youth, with COVID-19 spurring younger consumers to ‘show solidarity’ with brands that reflect local culture.
Special Edition: Sustainable Sourcing and Waste Reduction
The beauty and personal care industry must innovate and collaborate to drive forward circular business models, especially in the pre-competitive space, says an executive at the Cradle to Cradle Products Innovation Institute.
Packaging supplier Quadpack has identified the Japanese beauty market as a key growth driver of its plans to increase its market share in the Asia Pacific region – not least because of its plethora of big name brands such as Kose, Kao and Shiseido.
![ELIXIR is targeting to convert all of the brand’s flagship products into a refillable format by 2025. [Shiseido / ELIXIR]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/packaging-design/shiseido-s-elixir-aiming-for-all-key-products-to-be-refillable-by-2025/12503918-1-eng-GB/Shiseido-s-ELIXIR-aiming-for-all-key-products-to-be-refillable-by-2025.jpg)
![GSK will start the transition to fully recyclable toothpaste tubes under its Sensodyne Pronamel brand in Europe this July [Image: GlaxoSmithKline/Albéa]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2021/05/25/glaxosmithkline-to-convert-toothpaste-tubes-to-fully-recyclable-including-sensodyne-aquafresh/12509134-1-eng-GB/GlaxoSmithKline-to-convert-toothpaste-tubes-to-fully-recyclable-including-Sensodyne-Aquafresh.jpg)
![Unilever will launch recyclable toothpaste tubes in India and France. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/packaging-design/unilever-to-launch-recyclable-toothpaste-tubes-in-india-and-france/12490623-1-eng-GB/Unilever-to-launch-recyclable-toothpaste-tubes-in-India-and-France.jpg)
![Reusable and refillable concepts are an area the L’Oréal Group has pinpointed for development. [L’Oréal Group]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/article/2021/05/18/l-oreal-sustainability-reuse-and-refillable-concepts-on-the-sustainability-agenda-for/12459728-1-eng-GB/L-Oreal-sustainability-Reuse-and-refillable-concepts-on-the-sustainability-agenda-for.jpg)
![L’Oréal has kicked off green deliveries in Singapore with sustainable packaging and an electric delivery fleet. [L’Oréal Singapore]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/article/2021/05/04/l-oreal-aims-for-greener-deliveries-in-singapore-with-latest-sustainability-push/12391328-1-eng-GB/L-Oreal-aims-for-greener-deliveries-in-Singapore-with-latest-sustainability-push.jpg)
![Asa beauty has developed a range of refillable make-up products to offer consumers luxury without compromising on sustainability. [asa Beauty]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/article/2021/04/01/refillable-make-up-asa-beauty-offers-luxury-without-compromising-on-sustainability/12286449-1-eng-GB/Refillable-make-up-asa-Beauty-offers-luxury-without-compromising-on-sustainability.jpg)
![MY YARD is helping smaller beauty brands create ready-to-market products and packaging remotely. [MY YARD TECH]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/packaging-design/my-yard-aims-to-empower-indie-beauty-brands-with-portable-vacuum-former-machine/12280581-1-eng-GB/MY-YARD-aims-to-empower-indie-beauty-brands-with-portable-vacuum-former-machine.jpg)
![CTK Cosmetics has launched a virtual beauty innovation platform to provide contactless and speedy service. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/article/2021/03/23/ctk-cosmetics-new-digital-platform-enables-contactless-collaboration-for-beauty-brands/12281058-1-eng-GB/CTK-Cosmetics-new-digital-platform-enables-contactless-collaboration-for-beauty-brands.jpg)
![FSKorea sees strong need for recyclable make-up brushes to keep up with rising demand for sustainable beauty products. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/packaging-design/strong-need-for-eco-friendly-make-up-brushes-in-sustainability-push-fskorea/12262055-1-eng-GB/Strong-need-for-eco-friendly-make-up-brushes-in-sustainability-push-FSKorea.jpg)
![The beauty needs and habits brought about by the COVID-19 pandemic are pushing companies to rethink packaging and design. [GettyImages]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/article/2021/03/03/change-fosters-innovation-how-the-pandemic-is-driving-new-beauty-packaging-and-design-trends/12208460-1-eng-GB/Change-fosters-innovation-How-the-pandemic-is-driving-new-beauty-packaging-and-design-trends.jpg)
![euuse believes its reconstituted format is the ideal solution to provide consumers sustainable hand soap products at an affordable price point. [Reuuse]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/brand-innovation/singapore-start-up-launches-hand-soap-tablets-to-bring-low-cost-sustainability-to-consumers/12173792-1-eng-GB/Singapore-start-up-launches-hand-soap-tablets-to-bring-low-cost-sustainability-to-consumers.png)
![KCA and KPRC have announced a new 'reverse recycling program' for cosmetic companies. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/packaging-design/korea-actions-new-scheme-to-aid-goal-of-recycling-10-of-cosmetic-packaging-by-2025/12069265-1-eng-GB/Korea-actions-new-scheme-to-aid-goal-of-recycling-10-of-cosmetic-packaging-by-2025.jpg)
![Demand for eco-friendly packaging steadily is increasing in China’s indie beauty space. [GettyImages]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/packaging-design/younger-consumers-driving-china-s-domestic-beauty-brands-to-tap-into-eco-packaging-trend/11998907-1-eng-GB/Younger-consumers-driving-China-s-domestic-beauty-brands-to-tap-into-eco-packaging-trend.jpg)
![Emma Lewisham and Organic Riot owners urge small brands to overcome the challenges as it is vital for the eco-movement. [GettyImages]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/article/2020/12/03/overcoming-sustainable-packaging-hurdles-crucial-for-smaller-brands-to-aid-circular-beauty/11998857-1-eng-GB/Overcoming-sustainable-packaging-hurdles-crucial-for-smaller-brands-to-aid-circular-beauty.jpg)
![Meiyume has identified aluminium as a key material for sustainability [Meiyume]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/packaging-design/meiyume-identifies-aluminium-as-key-material-for-sustainable-packaging-solutions/11992958-1-eng-GB/Meiyume-identifies-aluminium-as-key-material-for-sustainable-packaging-solutions.jpg)
![Kao furthers research into the processing and recycling of marine plastic. [GettyImages]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/packaging-design/kao-to-further-research-into-marine-plastic-recycling-through-agreement-with-wakayama-city/11899687-1-eng-GB/Kao-to-further-research-into-marine-plastic-recycling-through-agreement-with-Wakayama-City.jpg)
![The latest product launches in the region from Kanebo, Laneige, and Decorté that are redefining the lip care category. [Kanebo]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/headlines/brand-innovation/kanebo-laneige-decorte-redefine-lip-care-with-new-innovative-launches/17793829-1-eng-GB/Kanebo-Laneige-Decorte-redefine-lip-care-with-new-innovative-launches.jpg)
![Olive Young's sales data highlights the differring purchase preferences of US, UK, and Japanese consumers. [Olive Young]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/headlines/market-trends/olive-young-sales-data-reveals-uk-us-japan-consumer-k-beauty-preferences/17793775-1-eng-GB/Olive-Young-sales-data-reveals-UK-US-Japan-consumer-K-beauty-preferences.png)
![SOVA is concentrating efforts on developing serum-infused textiles. [SOVA]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/headlines/brand-innovation/sova-focuses-r-d-on-developing-serum-infused-textiles-to-enhance-beauty-sleep/17796847-1-eng-GB/SOVA-focuses-R-D-on-developing-serum-infused-textiles-to-enhance-beauty-sleep.png)
![A round-up of beauty business updates in the APAC cosmetics industry. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/phyto-lg-h-h-estee-lauder-and-more-in-our-beauty-business-update/17781256-1-eng-GB/Phyto-LG-H-H-Estee-Lauder-and-more-in-our-beauty-business-update.jpg)