As Datamonitor finds Chinese consumer lifestyles to have hardly been dented by the recession, its analysts say there are key steps international brands can take to properly cater to the country’s ‘market of contrasts’.
The Japanese company has been accused of not responding fast enough to skin whitening complaints, however Cosmetics Design spoke to reps that reveal its parent company Kao had to give them the nod first.
The men’s skin care market is booming in South Korea thanks to acceptance of product use and the willingness to look good in the professional environment, despite China’s market size estimated to be bigger.
According to a list released last week by China's AQSIQ, certain batches of prestigious international brands such as Estée Lauder, Elizabeth Arden and L'Occitane were found for sale on the market, despite being way past their sell by date.
Continuing its on-going research into skin care science and anti-ageing, Nivea product maker Beiersdorf has teamed up with the scientific network project AgeNet to study the effects of environmental factors responsible for skin ageing.