Phages sourced from the environment can seamlessly integrate into cosmetics formulations and they thrive under an optimal storage condition between 4 and 25 °C, according to Thai researchers.
A spray containing brown cloud ear mushroom (A. polytricha) water extract has been found to offer skin hydration benefits and reduce transepidermal water loss, opening up its potential use in cosmetic formulations, claim Thai researchers.
South Korean beauty retailer Shinsegae has attributed the success of brands such as Oribe, Hourglass and YUNJAC to the presence of a strong hero product to drive sales.
Here we round up of our biggest stories on fragrance this year, featuring news on luxury niche perfume space, upcycled fine fragrance ingredients, and more trends in the burgeoning APAC fragrance space.
Phages sourced from the environment can seamlessly integrate into cosmetic formulations and they thrive under an optimal storage condition between 4 and 25 °C, according to Thai researchers.
South Korean major LG Household & Health Care (LG H&H) is seizing opportunities to expand makeup brands Glint, Freshian, and VDL on the back of Japan’s growing interest in K-beauty.
In our round-up of the recent trend developments in the Asia Pacific beauty and personal care market, we’re featuring insight into intense Singles’ Day competition, clean fragrances, Gen Z makeup trends, and more.
Check out this round-up of our biggest stories on skin care this year, featuring advancements from brands such as SK-II, Pond’s, Amorepacific, Dr. Ci:Labo and more.
TikTok-favourite makeup brand Moira Beauty is looking to extend its presence in Asia to meet the makeup demands of Asia’s Generation Z beauty consumers.
Swiss-Dutch multinational DSM-Firmenich believes its latest merger holds the potential to cultivate more impactful and emotionally resonant solutions for consumers in the cosmetic industry.
The premiumisation of Asia’s makeup market is pushing the need for better quality control which Artificial Intelligence and deep learning can solve, says a software developer.
Take a look at our biggest trends stories from the past year, featuring the revival of first-gen K-beauty brands, L’Oréal’s insight into derma beauty, and The Body Shop’s move away from ‘anti-ageing’.
Lucas Meyer Cosmetics has the potential to strengthen its position in Asia on the back of Clariant’s strong ‘footprint’ in the region, says the Swiss ingredients firm.
Japanese cosmetic companies Shiseido, Kosé, and Pola Orbis have reported negative growth in China due to the impact of Japan’s decision to release treated radioactive water from Fukushima.
In this round-up of beauty business updates in the APAC cosmetics industry, we highlight the developments from Estée Lauder, Beiersdorf, LG H&H and more.
South Korean cosmetics brands can tap into the opportunities presented by the lack of products catered for younger consumers in Japan, where the mature population is often the prioritised target group, says an industry expert.
Amorepacific has strengthened its arsenal of global growth engines by acquiring additional shares in South Korean skin care firm COSRX to leverage the brand’s extensive overseas reach.
We dive into our most-read stories on formulation and science, featuring new lip care and makeup technologies from Shiseido, LG Household & Health Care, and Perfect Diary.
Unilever's Indian subsidiary is committed to driving innovation in order to uncover potential opportunities within the nation's beauty and personal care market, says its CEO.
In our round-up of the recent trend developments in the Asia Pacific beauty and personal care market, we’re featuring an in-depth analysis of the Australian beauty market, HERA’s ambitions in Japan, kid-friendly makeup, and more!
The rivalries between China’s stalwart and emerging e-commerce players are set to make the upcoming Singles’ Day intensely competitive in the world’s second-biggest beauty market.
Singapore brand Lynk Fragrances has recently made several expansion moves, including renaming and rebranding, diversifying its product line-up to include body and hair care, and opening its first retail store.
Chinese retail brand MINISO has identified fragrances as one of categories that will be pivotal to its global ambitions, with the firm reporting buoyant demand in Indonesia.
Luxury skin care brand La Prairie is set to make its debut on short-form video platform Douyin in November in bid to improve its position in China’s challenging market environment.
K-beauty giant LG Household & Health Care (LG H&H) has revealed that 16 of its brands will launch new lip care products with its latest Lipcerin complex by the end of this year.
We round up the most recent developments in the exciting Chinese beauty market, including SENSAI’s new Shanghai flagship, Perfect Diary’s latest lip innovation, and more.
Here we reveal exclusive insights from local players and insiders like Biologi and Mary Grace Cosmetics on how Australia’s cosmetics industry is evolving under the pressure of economic uncertainties.
Chinese makeup brand Perfect Diary has launched a lipstick that it claims have built-on lip essence and lip mask benefits thanks to its latest patented “biolip” technology.
Japanese giant Shiseido is set to debut a new range of Maquillage lipsticks developed with its new Water Sensing Technology that combines transfer-resistant colour and comfort.
Hong Kong-based skin care brand TiN5 is tapping into stem cell tech to address common skin issues faced by consumers living in humid and polluted climates.
The rising demand for kid-friendly makeup is fuelled by the innate need for self-expression among Gen Alpha children and their millennial parents, says mum and baby brand Evereden.
In our round-up of the recent trend developments in the Asia Pacific beauty and personal care market, we’re featuring Caudalie’s non-aerosol sunscreen spray, istyle's insights into beauty retail, and more.
Hong Kong-based beauty retail company Sa Sa International plans to re-establish its brick-and-mortar stores in Singapore by the year-end festive season this year.
![News updates from Coty, L’Oréal, La Prairie and more. [La Prairie]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/article/2023/12/12/brand-story-updates-from-coty-l-oreal-la-prairie-and-more-top-beauty-brands/16997415-1-eng-GB/Brand-story-Updates-from-Coty-L-Oreal-La-Prairie-and-more-top-beauty-brands.jpg)
![Shinsegae has attributed the success of brands such as Oribe, Hourglass and YUNJAC to the presence of a strong hero product to drive sales. [YUNJAC]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/article/2023/12/12/shinsegae-says-enduring-flagship-products-key-to-having-competitive-advantage-in-beauty/16997154-1-eng-GB/Shinsegae-says-enduring-flagship-products-key-to-having-competitive-advantage-in-beauty.jpg)
![Here we round up of our biggest stories on fragrance this year. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/article/2023/12/12/fragrance-focus-top-10-stories-on-fragrance-innovation-and-developments-in-apac/16981149-1-eng-GB/Fragrance-focus-Top-10-stories-on-fragrance-innovation-and-developments-in-APAC.jpg)
![LG H&H is seizing opportunities to expand makeup on the back of Japan’s growing interest in K-beauty. [Freshian]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/lg-h-h-rides-on-japan-s-k-beauty-interest-to-advance-glint-freshain-vdl-expansion/16997100-1-eng-GB/LG-H-H-rides-on-Japan-s-K-beauty-interest-to-advance-Glint-Freshain-VDL-expansion.png)
![The recent trend developments in the Asia Pacific beauty and personal care market. [Recreation]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/article/2023/12/08/what-s-trending-the-most-read-stories-on-apac-beauty-market-and-consumer-insights/16996992-1-eng-GB/What-s-trending-The-most-read-stories-on-APAC-beauty-market-and-consumer-insights.jpg)
![Check out this round-up of our biggest stories on skin care this year. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/article/2023/12/06/skin-deep-dive-top-10-stories-on-skin-care-innovation-and-developments-in-apac/16981041-1-eng-GB/Skin-deep-dive-Top-10-stories-on-skin-care-innovation-and-developments-in-APAC.jpg)
![Moira Beauty is looking to extend its presence in Asia to meet the makeup demands of Asia’s Gen Z beauty consumers. [Moira Beauty]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/article/2023/12/06/fun-and-experiential-asia-s-gen-z-represents-major-makeup-growth-opportunity-moira-beauty/16992243-1-eng-GB/Fun-and-experiential-Asia-s-Gen-Z-represents-major-makeup-growth-opportunity-Moira-Beauty.png)
![DSM-Firmenich believes its latest merger holds the potential to cultivate more impactful and emotionally resonant solutions for consumers in the cosmetic industry. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/article/2023/12/06/dsm-firmenich-on-advancing-wellness-solutions-through-collaborative-breakthroughs/16992135-1-eng-GB/DSM-Firmenich-on-advancing-wellness-solutions-through-collaborative-breakthroughs.jpg)
![The premiumisation of Asia’s makeup market is pushing the need for better quality control which Artificial Intelligence and deep learning can solve, says a software developer. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/packaging-design/lipstick-inspector-makeup-premiumisation-trend-in-asia-boosts-need-for-ai-powered-quality-control/16941009-1-eng-GB/Lipstick-inspector-Makeup-premiumisation-trend-in-Asia-boosts-need-for-AI-powered-quality-control.jpg)
![Our biggest trends stories from the past year. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/market-trends/beauty-buzz-top-10-most-read-beauty-trend-stories-of-2023/16980459-1-eng-GB/Beauty-buzz-Top-10-most-read-beauty-trend-stories-of-2023.jpg)
![Lucas Meyer Cosmetics has the potential to strengthen its position in Asia on the back of Clariant’s strong ‘footprint’ in the region. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/lucas-meyer-cosmetics-can-tap-clariant-s-strong-regional-presence-to-boost-asia-growth/16925754-1-eng-GB/Lucas-Meyer-Cosmetics-can-tap-Clariant-s-strong-regional-presence-to-boost-Asia-growth.jpg)
![Shiseido, Kosé, and Pola Orbis have reported negative growth in China due to the impact of Japan’s decision to release treated radioactive water. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/article/2023/11/27/j-beauty-firms-feel-sales-impact-in-china-over-nuclear-wastewater-release/16959015-1-eng-GB/J-beauty-firms-feel-sales-impact-in-China-over-nuclear-wastewater-release.jpg)
![We highlight the business developments of Estée Lauder, Beiersdorf, LG H&H and more. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/financial-focus-estee-lauder-beiersdorf-lg-h-h-and-more-in-our-beauty-business-update/16958961-1-eng-GB/Financial-focus-Estee-Lauder-Beiersdorf-LG-H-H-and-more-in-our-beauty-business-update.jpg)
![Coty’s fragrance portfolio is outpacing the China market twice over, says its CEO. [Burberry]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/coty-fragrance-business-growing-twice-as-fast-as-china-s-market/16925592-1-eng-GB/Coty-fragrance-business-growing-twice-as-fast-as-China-s-market.jpg)
![Sol de Janeiro is setting its sights on Asia Pacific’s thriving travel retail space to capture millennial and Gen Z travellers. [Sol de Janeiro]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/sol-de-janeiro-targets-millennial-gen-z-travellers-with-apac-travel-retail-debut/16897755-1-eng-GB/Sol-de-Janeiro-targets-millennial-Gen-Z-travellers-with-APAC-travel-retail-debut.jpg)
![LG H&H has outlined plans to enhance its luxury and premium brands after yet another disappointing quarter. [LH H&H]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/lg-h-h-outlines-new-strategies-for-five-brands-across-luxury-premium-segments-amid-disappointing-results/16925700-1-eng-GB/LG-H-H-outlines-new-strategies-for-five-brands-across-luxury-premium-segments-amid-disappointing-results.jpg)
![Estée Lauder Companies CEO believes that the fragrance category in Asia-Pacific is poised for extended prosperity. [Jo Malone]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/article/2023/11/14/estee-lauder-bullish-on-apac-fragrance-anticipates-prolonged-long-term-growth-phase/16923588-3-eng-GB/Estee-Lauder-bullish-on-APAC-fragrance-anticipates-prolonged-long-term-growth-phase.jpg)
![[LG H&H]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/formulation-science/skin-science-top-five-stories-on-cosmetics-science-and-formulation9/16897986-1-eng-GB/Skin-science-Top-five-stories-on-cosmetics-science-and-formulation.jpg)
![Unilever's Indian subsidiary is committed to driving innovation in order to uncover potential beauty opportunities. [HUL]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/brand-innovation/hul-will-push-innovation-aggressively-to-maximise-opportunities-in-beauty-ceo/16897644-1-eng-GB/HUL-will-push-innovation-aggressively-to-maximise-opportunities-in-beauty-CEO.jpg)
![In our round-up of the recent trend developments in the Asia Pacific beauty and personal care market. [Evereden]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/market-trends/what-s-trending-the-most-read-stories-on-apac-beauty-market-and-consumer-insights23/16897932-1-eng-GB/What-s-trending-The-most-read-stories-on-APAC-beauty-market-and-consumer-insights.jpg)
![China’s stalwart and emerging e-commerce players are set to make the upcoming Singles’ Day intensely competitive. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/market-trends/china-s-e-commerce-platforms-set-to-battle-it-out-during-the-mega-sales-festival/16877007-1-eng-GB/China-s-e-commerce-platforms-set-to-battle-it-out-during-the-mega-sales-festival.jpg)
![[MINISO]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/brand-innovation/miniso-sees-fragrances-as-key-to-transforming-into-global-super-brand/16909866-1-eng-GB/MINISO-sees-fragrances-as-key-to-transforming-into-global-super-brand.jpg)
![We round up the most recent developments in India featuring news from L’Oréal, Shiseido, HUL and more. [L'Oréal]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/market-trends/india-insights-l-oreal-shiseido-hul-on-trends-and-developments-in-india-s-beauty-market/16897863-1-eng-GB/India-insights-L-Oreal-Shiseido-HUL-on-trends-and-developments-in-India-s-beauty-market.jpg)
![La Prairie is set to make its debut on short-form video platform Douyin in November. [La Prairie]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/la-prairie-hopes-douyin-entry-will-improve-position-in-china/16876953-1-eng-GB/La-Prairie-hopes-Douyin-entry-will-improve-position-in-China.jpg)
![[Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/market-trends/in-cosmetics-asia-2023-come-meet-cosmeticsdesign-asia-there/16894575-1-eng-GB/in-cosmetics-Asia-2023-Come-meet-CosmeticsDesign-Asia-there.jpg)
![LG H&H will launch Lipcerin complex across 16 more brands by end 2023. [LG H&H]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/brand-innovation/lg-h-h-plans-to-launch-lipcerin-lip-care-across-16-beauty-brands-by-end-2023/16854744-1-eng-GB/LG-H-H-plans-to-launch-Lipcerin-lip-care-across-16-beauty-brands-by-end-2023.jpg)
![[Shiseido]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/market-trends/brand-story-updates-from-shiseido-missha-perfect-diary-and-more-top-beauty-brands/16882293-1-eng-GB/Brand-Story-Updates-from-Shiseido-Missha-Perfect-Diary-and-more-top-beauty-brands.jpg)
![L’Oréal is turning to emerging markets such as India and South East Asia to drive growth in the wake of China’s slow market recovery. [L’Oréal]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/l-oreal-q3-india-sea-will-drive-growth-amid-china-s-slow-recovery/16876845-1-eng-GB/L-Oreal-Q3-India-SEA-will-drive-growth-amid-China-s-slow-recovery.jpg)
![[Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/china/china-focus-latest-developments-in-china-s-booming-beauty-market17/16854690-1-eng-GB/China-focus-Latest-developments-in-China-s-booming-beauty-market.jpg)
![Able C&C has attributed its sales growth and growing international presence to its global marketing efforts. [Missha]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/k-beauty-company-behind-missha-attributes-growth-to-global-marketing-campaign/16823439-1-eng-GB/K-beauty-company-behind-Missha-attributes-growth-to-global-marketing-campaign.jpg)
![Lotus Herbals has debuted a new professional skin care range to tap into the potential of the local derma beauty market. [Lotus Professional]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/brand-innovation/lotus-herbals-sees-substantial-potential-in-india-s-derma-beauty-market/16839081-1-eng-GB/Lotus-Herbals-sees-substantial-potential-in-India-s-derma-beauty-market.jpg)
![Perfect Diary has launched a lipstick that claims have built-on lip essence and lip mask benefits. [Perfect Diary]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/article/2023/10/24/perfect-diary-launches-lipstick-that-can-reduce-fine-lines-by-over-50/16838883-2-eng-GB/Perfect-Diary-launches-lipstick-that-can-reduce-fine-lines-by-over-50.jpg)
![Shiseido is set to debut a new range of Maquillage lipsticks developed with its new Water Sensing Technology. [Maquillage]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/brand-innovation/shiseido-s-latest-water-sensing-colour-tech-to-debut-with-maquillage-in-november/16807205-1-eng-GB/Shiseido-s-latest-Water-Sensing-colour-tech-to-debut-with-Maquillage-in-November.jpg)
![A round-up of beauty business updates in the APAC cosmetics industry. [SENSAI]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/financial-focus-kao-sk-ii-and-more-in-our-beauty-business-update/16839189-1-eng-GB/Financial-focus-Kao-SK-II-and-more-in-our-beauty-business-update.jpg)
![The rising demand for kid-friendly makeup is fuelled by the innate need for self-expression among Gen Alpha children and their millennial parents. [Evereden]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/article/2023/10/18/makeup-for-kids-need-for-self-expression-boosting-interest-in-kid-friendly-makeup/16823547-1-eng-GB/Makeup-for-kids-Need-for-self-expression-boosting-interest-in-kid-friendly-makeup.jpg)
![A round-up of the recent trend developments in the APAC beauty and personal care market. [Caudalie]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/market-trends/what-s-trending-the-most-read-stories-on-apac-beauty-market-and-consumer-insights22/16839135-1-eng-GB/What-s-trending-The-most-read-stories-on-APAC-beauty-market-and-consumer-insights.jpg)
![Sa Sa set to return to Singapore by year's end. [Sa Sa]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/sa-sa-aims-to-reopen-retail-stores-in-singapore-by-christmas/16844589-1-eng-GB/Sa-Sa-aims-to-reopen-retail-stores-in-Singapore-by-Christmas.png)
![Latest developments from the South Korean beauty market. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/headlines/brand-innovation/korea-focus-able-c-c-kolmar-and-more-in-this-k-beauty-round-up/17357973-1-eng-GB/Korea-focus-Able-C-C-Kolmar-and-more-in-this-K-beauty-round-up.jpg)
![Able C&C has furthered its partnership with Japanese discount chain Daiso with new makeup launch. [A'pieu]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/headlines/brand-innovation/a-pieu-and-daiso-launch-exclusive-2-makeup-line/17339117-1-eng-GB/A-pieu-and-Daiso-launch-exclusive-2-makeup-line.jpg)
![Down Under Enterprises is setting sights on the Asian market as environmental sustainability and traceability become increasingly important. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/headlines/market-trends/down-under-enterprises-shifts-focus-to-china-as-environmental-sustainability-traceability-come-into-the-spotlight/17304932-1-eng-GB/Down-Under-Enterprises-shifts-focus-to-China-as-environmental-sustainability-traceability-come-into-the-spotlight.jpg)
![News updates from Shiseido, Dr.Ci:Labo, Sephora, and more. [Shiseido]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/headlines/brand-innovation/updates-from-shiseido-dr.ci-labo-sephora-and-more/17334944-1-eng-GB/Updates-from-Shiseido-Dr.Ci-Labo-Sephora-and-more.jpg)
![Clariant has underscored the importance of localisation strategies and distribution capabilities in China with beauty trends evolving at a rapid pace. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/article/2024/04/16/clariant-emphasises-importance-of-localisation-in-the-era-of-viral-trends/17327969-1-eng-GB/Clariant-emphasises-importance-of-localisation-in-the-era-of-viral-trends.jpg)
