Beauty From Within

Voice technology build emotional connection

Voice technology part I: Building emotional connections with customers

By Natasha Spencer

The Speak Easy study, managed by media and marketing firm, Mindshare, and creative think tank, J. Walter Thompson Innovation Group, have released its report outlining how brands should incorporate voice activation and tech into their propositions to build...

Shiseido celebrates 60 years in Taiwan

Shiseido celebrates 60 years in Taiwan

By Natasha Spencer

As 2017 marks 60 years in Taiwan for leading Japanese multinational personal care company Shiseido, we look at how it’s developed its presence and how the Taiwanese market is transforming.

Beauty and fitness in APAC

Beauty and Fitness part 3: Looking after the inner you

By Natasha Spencer

Active consumers in the APAC region not only pursue beauty purchases that maintain their outward appearance throughout the day, but also those that accompany healthy physical and mental wellbeing, emphasises Sharon Kwek, Senior Innovation and Insights...

Active beauty trend

Active beauty: Making health and fitness look good

By Natasha Spencer

Market research company, Mintel, reveals that active beauty is set to be a dominant trend in 2017, as companies invest in tools and applications that encourage consumers to focus on health, fitness and beauty.

Extension for Beauty Industry Awards submission deadline

Extension for Beauty Industry Awards submission deadline

By Simon Pitman

The Cosmetics Design has extended the deadline for the Beauty Industry Awards, giving interested parties another week to make their submissions. Watch this video to find out more and to clue in on the categories where we most want to see more submissions....

Reckitt Benckiser Malaysia account awarded to Optimedia

Reckitt Benckiser Malaysia account awarded to Optimedia

By Natasha Spencer

FMCG leader, Reckitt Benckiser Malaysia, has selected Malaysian advertising and marketing company, Optimedia, to become its media agency partner, according to a report published by Asia’s news outlet, Marketing.

Personal care sector growth

Personal care: Drivers behind the sector's future success

By Natasha Spencer

Business insight providers, Markets and Markets, has released its latest findings on the top 10 care chemicals including colour cosmetics, personal care ingredients, cosmetic pigments and active ingredients, that are set to dominate the market to 2021.

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