News & Analysis on Cosmetics Innovation
Cosmetics brands can tap into white spaces in science-driven, AI-powered innovations to address the growing consumer interest in hyper-personalisation, longevity, and wellness, says Mintel.
Japanese start-up SCENTMATIC has developed an artificial intelligence (AI)-powered system that “verbalises scents into words”, helping consumers identify their preferences and make purchase decisions more easily.
South Korean beauty tech firm APR Corp aims to build on its promising sales performances in Japan and China, while broadening overseas sales channels for new products.
South Korean firm Gpower has signed a memorandum of understanding with Amorepacific-owned Pacific Tech to facilitate the development of beauty tech devices boasting both diagnosis and personalised skin care functions.
The rebound in makeup demand, live commerce influence, and popularity of K-beauty in the Middle East and North Africa (MENA) represent key growth opportunities for halal beauty, says a recent report.