Indian colour cosmetics brand Twenty Beauty is planning to install 1,000 make-up vending machines in its home market to help consumers shop with ease and safety amid the novel coronavirus (COVID-19) outbreak.
China plans to implement new rules to regulate live streaming e-commerce, a popular marketing tool for beauty and personal care firms, which has accelerated in light of the novel coronavirus (COVID-19) outbreak.
Beauty and personal care giant L’Oréal has revealed how it weathered the novel coronavirus (COVID-19) crisis in South East Asia by strengthening its digital capabilities and enhancing its understanding of consumer needs.
Singapore-based organic make-up brand Liht Organics is pursuing global expansion plans to capitalise on consumers' increasing focus on clean beauty products during the novel coronavirus (COVID-19) pandemic.
Taiwan green beauty brand O’right is set to make its entry into Japan’s competitive market, where it hopes to capitalise on rising sustainability awareness and make its mark alongside international players.
Beauty brands have a huge opportunity to tap into Chinese heritage and create products that are more relevant for the country’s youth, with COVID-19 spurring younger consumers to ‘show solidarity’ with brands that reflect local culture.