Market Entry

Voice technology and brand strategies

Voice technology part II: Why it is fuelling brand strategies

By Natasha Spencer

As the Speak Easy report by Mindshare and J. Walter Thompson Innovation Group identifies voice technology as being more powerful than typing messages when it comes to developing customer relationships, we look at the report’s four main takeaways.

Voice technology build emotional connection

Voice technology part I: Building emotional connections with customers

By Natasha Spencer

The Speak Easy study, managed by media and marketing firm, Mindshare, and creative think tank, J. Walter Thompson Innovation Group, have released its report outlining how brands should incorporate voice activation and tech into their propositions to build...

China's ecommerce is creating a buzz

China’s e-commerce boom part IV: Creating a buzz overseas

By Natasha Spencer

Mintel revealed in a recent blog how "online shopping for imported products lacks the excitement of shopping when travelling overseas", so we asked Matthew Crabbe, Director of Research, Asia-Pacific at Mintel, how companies can get Chinese consumers...

What not to miss at in-cosmetics Global 2017

in-cosmetics Global 2017 Preview

What not to miss at in-cosmetics Global 2017

By Simon Pitman

Our latest CD Buzz highlights the not-to-miss bits at in-cosmetics Global 2017. When the doors open in London's Docklands next week there will be a focus on sustainability, a special feature on colour cosmetics, a packed educational programme and...

ArtDeco launches BeYu range in India

ArtDeco targets Indian market with BeYu range

By Natasha Spencer

German cosmetics company, ArtDeco Group, eyes up India for a second time as its prepares to relaunch its BeYu range in the marketplace amid strong projected growth.

Nikkol and Amyris complete joint venture Aprinnova

Nikkol and Amyris complete joint venture Aprinnova

By Natasha Spencer

Japanese cosmetics speciality chemical provider, Nikkol, finalises the formation of its joint venture with industrial US bioscience providers, Amyris, commercially labelled as Aprinnova.

Colour cosmetics in Korea

Colour cosmetics part 2: Understanding local preferences in Korea

By Natasha Spencer

With celebrity endorsements and cross-industry partnerships gaining traction in Korea, Jane Jang, Senior Beauty Analyst at Mintel emphasises that brands need to appreciate local trends and consumer needs to create a formidable presence.

Thai-based Shouvy launches skin whitening range

Thai-based Shouvy launches skin whitening range

By Natasha Spencer

Hailed as Thailand’s latest brand to “whiten, lighten, and brighten the skin”, Shouvy leverages the popularity of APAC’s skin whitening trend with Thailand’s prosperous cosmetics market.

Colour cosmetics in Korea

Colour cosmetics part 1: Is the Korean tide changing?

By Natasha Spencer

Korean beauty trends have led to a new wave of trend adoptees and so we caught up with Jane Jang, Senior Beauty Analyst at Mintel to understand more about how the dominant sector is spreading across APAC.

Next-generation natural materials on the rise

Next-generation natural materials on the rise

By Natasha Spencer

Market research company, Frost & Sullivan, reveals that next-generation natural materials are expected to replace traditional synthetic materials in the personal care industry.

Beauty and Fitness part 2: On-the-go make up

Beauty and Fitness part 2: On-the-go make up

By Natasha Spencer

As the beauty and fitness partnership is gaining traction amongst active consumers, we continue our conversation with Sharon Kwek, Senior Innovation and Insights Analyst, Beauty and Personal Care at Mintel to look at why brands are creating make up solutions...

Beauty and fitness

Beauty and fitness part 1: The new industry collaboration

By Natasha Spencer

As consumers and brands alike have recognised the connection between fitness and beauty in recent years, we spoke to Sharon Kwek, Senior Innovation and Insights Analyst, Beauty and Personal Care, Mintel, to see how this trend is developing.

Korean beauty giants expand in Middle Eastern market

Korean beauty giants expand in Middle Eastern market

By Natasha Spencer

South Korean cosmetic brands are turning their expansion efforts towards the Middle Eastern beauty and personal care market as growing geopolitical difficulties between the country and China continue.

AmorePacific business results

AmorePacific: Do business results indicate move away from Korea?

By Natasha Spencer

As AmorePacific displays a positive picture of its 2016 business results, we consider whether the conglomerate’s efforts to up its presence in APAC counterparts Thailand and Singapore is an attempt to offset economic and political difficulties.

Pop-up beauty retail in APAC

How the pop-up beauty retail space is hotting up

By Natasha Spencer

In this two-part article, we take a look at the growing trend of pop-up retail spaces in Asia and how its emergence is expected to impact the presence of brick-and-mortar stores and popularity of e-commerce.

What customization means to the personal care industry

What customization means to the personal care industry

By Belinda Carli, director of The Institute of Personal Care Science

Customization is set to be one of the biggest trends for personal care in 2017 – so just what does it mean to the Personal Care industry and what should brands and formulators be doing to customise their offerings? Here are a few options to consider…

Sweatproof make up in APAC

Sweatproof make up: Beauty brilliance around the clock

By Natasha Spencer

The 24-hour beauty trend is driving the APAC region as consumers want to look and feel their best throughout the day and into the night, regardless of environmental influences such as pollution and the sun, and daily activities such as work and exercise.

Indian SSK Group launches new personal care brand

Indian SSK Group launches new personal care brand

By Natasha Spencer

The Indian LED lighting and mobile accessories brand, Shree Sant Kripa (SSK) Group, has launched into the personal care area by promoting new grooming habits for the country’s younger generation through its latest division, Syska Personal Care.

Halal popularity goes global

Halal popularity goes global

By Natasha Spencer

The halal cosmetics market is expected to rise to $52.39 bn (€48.9 bn) by 2021, up from $26.47 bn (€24.7 bn) in 2016, global technology research and advisory company Technavio, reports.

Top global consumer trends 2017 ageing and immediacy

Top global consumer trends 2017 part 1: ageing and immediacy

By Natasha Spencer

Market research company Euromonitor International’s recent report on the ‘Top 10 Global Consumer Trends for 2017’  indicates how our attitudes to cosmetics and the overall shopping experience are changing.

Volume down male hair trend in Asia

Volume Down: The male hair trend sweeping Asia

By Natasha Spencer

Market research company, Mintel, reports that this year’s latest trend in male grooming, ‘volume down’ hair care, is seeing APAC brands step up their creativity and innovation.