Nanotechnology

Voice technology and brand strategies

Voice technology part II: Why it is fuelling brand strategies

By Natasha Spencer

As the Speak Easy report by Mindshare and J. Walter Thompson Innovation Group identifies voice technology as being more powerful than typing messages when it comes to developing customer relationships, we look at the report’s four main takeaways.

Shiseido creates Shiseido Venture Partners

Shiseido to invest millions in beauty startups

By Natasha Spencer

As Shiseido prepares to invest up to ¥3 billion (€24.8 mn) in start-up ventures, the cosmetic giant’s new team will be on the lookout for technologically-advanced concepts and innovations that complement its existing portfolio and operations.

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