Coloured brows, K-beauty, sustainability, and genderless cosmetics are among the top trends to keep an eye on in Japan as beauty consumers embark on revenge shopping sprees, according to new data.
Indonesian consumers are increasingly using TikTok to make beauty purchasing decisions, providing significant business opportunities for digitally-savvy brands.
Genderless make-up brand FIVEISM x THREE is embarking on an overseas expansion as the COVID-19 situation abates, with new markets including Korea, Singapore, and Taiwan on its cards.
US beauty manufacturer Clinique has partnered with content and software company Daz 3D to develop and release its first make-up non-fungible token (NFT) campaign.
Indian direct-to-consumer (DTC) beauty and personal care brand SUGAR Cosmetics has secured U$50m in funding, which will bring it closer to its goal of going public.
American multinational Coty Inc says e-commerce will be crucial in the South East Asian market as it aims to deliver “high double-digit growth” for its portfolio of fragrance brands.
The CEO of an Asian-led make-up brand is questioning the ‘performative inclusivity’ she sees in the beauty industry, claiming it can hurt smaller, less well-funded brands that are trying to solve the frustrations of specific target consumers.
A new survey by Korea International Trade Association (KITA) has revealed that South Korea’s cosmetics industry was the most significantly impacted sector by the post-pandemic demand for eco-conscious products.
In our round-up of the top five stories trending on our social channels, we highlight COSMAX’s ‘wearable cosmetics’, an in-depth analysis on Gen X consumers, Coty’s Gen Z fragrance bet and more.
The travel retail channel is probably the ‘world’s best platform’ for brands to engage consumers and showcase their sustainability efforts, according to the head of travel retail for Rituals Cosmetics.
Japanese cosmetics company Kosé Corporation is pushing ahead with the expansion of its ‘high-prestige’ brand Decorté in China despite tough market conditions.
Ingredient supplier Native Extracts is working to establish a stronghold in India where it hopes to drive research and development on native botanicals and help promote ‘I-beauty’.
Chinese cosmetics company Yatsen Holdings is moving to help flagship make-up brand Perfect Diary recover from its recent decline amid the sluggishness of the colour cosmetics market in China.
Skin and sun care brand Everyday Humans was just added to the Target Zero Collection, aided by their plastic neutral certification. CosmeticsDesign spoke with brand founder Charlotte Chen Pienaar about being included in the retail giant's sustainable...
Face masks containing a mung bean and selenium fermentation broth could promote skin whitening, moisturising and antioxidant effects, according to a recent study.
Genderless and gender fluid have risen as beauty concepts over time, but gender freedom takes things further to capture and empower the hearts and minds of every consumer identify, say leading beauty execs.
From pop-ups to new launches, and digital immersion to sustainability, we reveal how major brands and duty-free retail giants are expecting an imminent travel retail beauty boom as travellers once again take to the skies.
Fragrance is vital in many industries, including personal care, and the Fragrance Creators Association is working to improve its impact and public understanding.
Whilst the metaverse remains an evolving space and concept, there is plenty of opportunity for beauty to use the world to engage, create and build communities, say leading beauty execs.
The beauty needs and shopping habits of Korean millennials have undergone a significant shift on the back of the COVID-19 pandemic, according to a systematic review by researchers.
The CEO of the Estée Lauder Companies has underlined his strong conviction in China’s beauty market despite a recent dip in performance and fears related to an economic recession.
Singapore-based livestreaming outfit, MyBKKShop, believes live commerce holds abundant potential for South East Asia’s (SEA) beauty sector, but says the region is hindered by factors such as archaic technology and a fragmented market.
Greater investments in biotechnology will help truly advance beauty innovation, satisfying consumer needs and addressing planetary woes, says the founder of Mibelle Biochemistry.
The beauty industry has been too focused on recycling and needs to shift focus on reuse and refill solutions, says two circular beauty brands, Bhuman and Emma Lewisham.
In our round-up of the recent trend developments in the Asia Pacific beauty and personal care market, we feature ‘endemic beauty’ trends in Japan, curly hair demand in India, the potential of Sing Beauty and more.
Innovations such as ‘try before you buy’ perfume samples mean that online retail can provide a better customer experience and sales channel than brick and mortar stores, according to the founder of Indian direct-to-consumer (DTC) fragrance house All Good...
Chinese cosmetics company Florasis is assessing opportunities in the US, Japan and South East Asia as it embarks on its mission to become a global beauty brand.
Local beauty brands in Singapore are optimistic about the gradual return of face-to-face events and believe the opportunity to meet its consumers in person will help to drive growth this year.
With the beauty and cosmetics needs of the 'sandwiched generation' often misunderstood and unmet, we shine the spotlight on the trending categories, strategies for marketing success and the new product development white spaces to attract the...
A round-up of CosmeticsDesign-Europe’s most-read news from April 2022 shows interest in a regulatory overview of natural and organic standards in cosmetics, the biggest beauty trends spotted at in-Cosmetics Global in Paris and L’Oréal’s patent on acne...
Demetrix recently announced commercial production of a rare cannabinoid, along with a partnership with ingredient supplier Evonik. CosmeticsDesign spoke with Cynthia Bryant, chief business officer at Demetrix, about what the announcements mean for CBG...
A Thai-based firm set up by former Lazada execs that has worked on e-commerce strategy with the likes of Lancôme, Kiehl’s, The Body Shop, and Clarins says the region is ripe for further online beauty sales success, providing firms can align their digital...
The success of e-commerce mega sales days like Double 11 and 6.18 have created even more demand for such campaigns, creating more opportune moments for beauty brands to acquire new customers and increase baseline sales, says a Singapore-based expert.
Singapore’s thriving cosmetics industry has been hailed as ‘one to watch’ with several domestic brands finding success in international markets thanks to groundbreaking research and extensive product innovation.
Shiseido is aiming to accelerate the growth of its skin care business in the western markets with marquee brands such as SHISEIDO, Clé de Peau Beauté and Drunk Elephant.
A new report by the Korean Trade-Investment Promotion Agency (KOTRA) has highlighted untapped opportunities for K-beauty in Laos, particularly for skin care.
Japanese cosmetics major Shiseido is developing a digital beauty platform to cater to the online lifestyle habits that are likely to continue long after the pandemic, revealed the firm’s CEO.
The Korean cosmetic industry is predicted to grow in the second quarter this year despite the economic uncertainty, according to a new report by the Korean Chamber of Commerce and Industry (KCCI).
LG Household & Healthcare is the latest beauty company to dabble in the NFT craze, but one expert is questioning the future of beauty NFTs when considering the grand scheme of the metaverse.
India-based cosmetics group Lotus Herbals believes hemp’s multitude of topical benefits, versatility, and sustainability will make it a “must-have” ingredient in every beauty company’s portfolio.
A.S. Watson's health and beauty division grew up by 17% on the back of growth in Europe which helped to offset declines in China brought about by COVID-19
The beauty sector might be one of the hottest arenas in e-commerce, but there looks set to be boundless new opportunities on the horizon for digital-savvy brands, from social commerce advances to the metaverse.
South Korean cosmetics giant Cosmax Inc is tapping into opportunities in personalised cosmetics and pet grooming to achieve its target of U$2.5bn in sales in 2022.
![New data reveals emerging beauty trends in Japan. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/market-trends/japan-revenge-spending-new-data-reveals-top-emerging-beauty-trends/15521714-1-eng-GB/Japan-revenge-spending-New-data-reveals-top-emerging-beauty-trends.jpg)
![[Lush Cosmetics]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/article/2022/06/20/beauty-broadcast-lush-cosmetics-says-waterless-beauty-trend-bound-to-become-mainstream/15458395-1-eng-GB/Beauty-Broadcast-Lush-Cosmetics-says-waterless-beauty-trend-bound-to-become-mainstream.jpg)
![FIVEISM x THREE is embarking on an overseas expansion as the COVID-19 situation abates. [FIVEISM x THREE]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/fiveism-x-three-outlines-post-covid-market-expansion-plans-to-tap-into-growing-men-s-beauty-market/15490187-1-eng-GB/FIVEISM-x-THREE-outlines-post-COVID-market-expansion-plans-to-tap-into-growing-men-s-beauty-market.jpg)
![SUGAR Cosmetics has secured U$50m in funding, which will bring it closer to its goal of going public. [SUGAR Cosmetics]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/article/2022/06/15/sugar-cosmetics-edges-closer-to-ambition-of-going-public-with-latest-mega-funding/15518219-1-eng-GB/SUGAR-Cosmetics-edges-closer-to-ambition-of-going-public-with-latest-mega-funding.jpg)
![Coty Inc says e-commerce will be crucial in the South East Asian market. [Coty / Chloé Fragrances]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/coty-touts-e-commerce-as-strategic-growth-pillar-for-sea-fragrance-ambitions/15518165-1-eng-GB/Coty-touts-e-commerce-as-strategic-growth-pillar-for-SEA-fragrance-ambitions.jpg)
![A new survey by KITA has revealed that South Korea’s cosmetics industry was the most significantly impacted sector by the post-pandemic demand for eco-conscious products. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/market-trends/k-beauty-industry-most-significantly-impacted-sector-by-post-pandemic-demand-for-greener-products/15470872-1-eng-GB/K-beauty-industry-most-significantly-impacted-sector-by-post-pandemic-demand-for-greener-products.jpg)
![Olive Young says make-up is flying off the shelves after authorities lifted COVID-19 social distancing measures. [Olive Young]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/market-trends/olive-young-reports-make-up-sales-boom-as-korea-lifts-social-distancing-measures/15447673-1-eng-GB/Olive-Young-reports-make-up-sales-boom-as-Korea-lifts-social-distancing-measures.png)
![The top five stories trending on our social channels. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/market-trends/hot-topics-top-5-beauty-and-cosmetics-stories-trending-on-our-socials-right-now18/15483045-1-eng-GB/Hot-topics-Top-5-beauty-and-cosmetics-stories-trending-on-our-socials-right-now.jpg)
![The travel retail channel is probably the ‘world’s best platform’ for brands to engage consumers and showcase their sustainability efforts, according to the head of travel retail for Rituals Cosmetics. [Rituals]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/article/2022/06/07/travel-retail-is-amazing-platform-to-showcase-sustainability-journey-rituals/15413473-1-eng-GB/Travel-retail-is-amazing-platform-to-showcase-sustainability-journey-Rituals.jpg)
![Cetaphil says future product development will focus on facial skin care and wherever it can “make the most difference”. [Cetaphil]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/article/2022/06/06/cetaphil-s-future-new-product-development-to-focus-on-facial-care/15473284-1-eng-GB/Cetaphil-s-future-new-product-development-to-focus-on-facial-care.png)
![Kose Corporation is pushing ahead with the expansion of its ‘high-prestige’ brand Decorté in China. [Kosé / Decorté]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/kose-pushing-forward-with-decorte-expansion-in-worrisome-china-market/15451588-1-eng-GB/Kose-pushing-forward-with-Decorte-expansion-in-worrisome-China-market.jpg)
![Yatsen Holdings moving to help flagship make-up brand Perfect Diary recover from its recent decline. [Yatsen / Perfect Diary]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/article/2022/05/31/yatsen-hinges-bets-on-douyin-and-offline-retail-to-ease-sales-decline-of-perfect-diary/15451642-3-eng-GB/Yatsen-hinges-bets-on-Douyin-and-offline-retail-to-ease-sales-decline-of-Perfect-Diary.jpg)
![Genderless beauty is shifting gears into gender freedom, a broader movement pivoting around authenticity and new fluid identities [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/05/24/genderless-beauty-shift-into-gender-freedom-sparks-joy-and-authenticity-says-coty-l-oreal-estee-lauder/15442705-1-eng-GB/Genderless-beauty-shift-into-gender-freedom-sparks-joy-and-authenticity-says-Coty-L-Oreal-Estee-Lauder.jpg)
![Beauty brands can play into the metaverse, bringing joy, better engagement, building communities and empowering consumers to become creative [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/05/19/metaverse-future-in-beauty-brings-community-and-creativity-promise-say-estee-lauder-l-oreal-and-coty/15431533-1-eng-GB/Metaverse-future-in-beauty-brings-community-and-creativity-promise-say-Estee-Lauder-L-Oreal-and-Coty.jpg)
![Estée Lauder has underlined his strong conviction in China’s beauty market [Estée Lauder]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/estee-lauder-ceo-remains-enthusiastic-about-china-despite-growing-concerns/15424813-1-eng-GB/Estee-Lauder-CEO-remains-enthusiastic-about-China-despite-growing-concerns.jpg)
![[Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/article/2022/05/17/going-live-why-live-commerce-is-still-sluggish-in-sea-s-beauty-market-kol/15413581-1-eng-GB/Going-live-Why-live-commerce-is-still-sluggish-in-SEA-s-beauty-market-KOL.jpg)
![Biomimicry, for example, opens plentiful opportunities for beauty, so industry must continue to advance technologies and capabilities [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/05/16/biotech-beauty-must-be-a-priority-for-innovation-in-cosmetics-says-mibelle-biochemistry-founder/15418861-1-eng-GB/Biotech-beauty-must-be-a-priority-for-innovation-in-cosmetics-says-Mibelle-Biochemistry-founder.jpg)
![The beauty industry has been too focused on recycling and needs to shift focus on reuse and refill solutions. [Emma Lewisham]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/packaging-design/emma-lewisham-and-bhuman-urge-beauty-industry-needs-to-focus-on-reuse-and-refill-packaging/15390562-1-eng-GB/Emma-Lewisham-and-Bhuman-urge-beauty-industry-needs-to-focus-on-reuse-and-refill-packaging.jpg)
![The recent trend developments in the Asia Pacific beauty and personal care market. [Terrakai]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/market-trends/what-s-trending-the-most-read-stories-on-apac-beauty-market-and-consumer-insights10/15403729-1-eng-GB/What-s-trending-The-most-read-stories-on-APAC-beauty-market-and-consumer-insights.jpg)
![Florasis is assessing opportunities in the US, Japan and South East Asia. [Florasis]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/florasis-on-a-quest-to-rival-international-titans/15371262-1-eng-GB/Florasis-on-a-quest-to-rival-international-titans.jpg)
![Singapore beauty brands are optimistic about the gradual return of face-to-face events. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/singapore-s-beauty-players-say-return-of-in-person-events-will-drive-business-growth/15371001-1-eng-GB/Singapore-s-beauty-players-say-return-of-in-person-events-will-drive-business-growth.jpg)
![Why the SEA region is ripe for further online beauty sales success. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/article/2022/04/26/sea-ripe-for-further-online-beauty-boom-if-brands-can-join-the-dots-crea/15315397-1-eng-GB/SEA-ripe-for-further-online-beauty-boom-if-brands-can-join-the-dots-CREA.jpg)
![The success of e-commerce mega sales have created even more demand for such campaigns. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/article/2022/04/25/more-mega-sales-events-can-help-beauty-brands-get-new-customers-and-drive-sales/15331527-1-eng-GB/More-mega-sales-events-can-help-beauty-brands-get-new-customers-and-drive-sales.jpg)
![A raft of industry players are joining the circular beauty movement, but how can the sector encourage consumers to adopt circularity en masse? [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/market-trends/circular-beauty-webinar-with-bhuman-emma-lewisham-repurpose-global-and-pa-consulting/15346419-1-eng-GB/Circular-Beauty-Webinar-with-Bhuman-Emma-Lewisham-rePurpose-Global-and-PA-Consulting.jpg)
![[Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/market-trends/singapore-beauty-can-strength-in-innovation-enable-singapore-s-beauty-sector-to-rival-asian-giants/15331470-1-eng-GB/Singapore-beauty-Can-strength-in-innovation-enable-Singapore-s-beauty-sector-to-rival-Asian-giants.jpg)
![Shiseido is aiming to accelerate the growth of its skin care business in the western markets. [Shiseido]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/shiseido-gearing-up-to-accelerate-skin-care-growth-in-the-west/15315451-1-eng-GB/Shiseido-gearing-up-to-accelerate-skin-care-growth-in-the-West.jpg)
![KOTRA highlights untapped opportunities for K-beauty in Laos. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/kotra-highlights-untapped-opportunities-in-laos-for-korean-skin-care-in-2022/15292828-1-eng-GB/KOTRA-highlights-untapped-opportunities-in-Laos-for-Korean-skin-care-in-2022.jpg)
![BRAVE Essentials is eyeing untapped opportunities in the men’s intimate care category in India. [BRAVE Essentials]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/brand-innovation/brave-essentials-eyeing-underserved-men-s-intimate-hygiene-category/13325635-1-eng-GB/BRAVE-Essentials-eyeing-underserved-men-s-intimate-hygiene-category.jpg)
![Shiseido is developing a digital beauty platform to cater to the online lifestyle habits. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/shiseido-developing-personalised-beauty-platform-to-cater-to-new-lifestyles/15292936-1-eng-GB/Shiseido-developing-personalised-beauty-platform-to-cater-to-new-lifestyles.jpg)
![Korean cosmetic industry is predicted to grow in the second quarter this year. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/korea-s-cosmetics-industry-poised-for-growth-in-q2-trade-report/15292774-1-eng-GB/Korea-s-cosmetics-industry-poised-for-growth-in-Q2-trade-report.jpg)
![LG Household & Healthcare is the latest beauty company to dabble in the NFT craze, but one expert is questioning the future of beauty NFTs when considering the grand scheme of the metaverse. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/market-trends/beauty-nft-what-is-the-endgame-for-non-fungible-beauty-in-the-metaverse/13333129-1-eng-GB/Beauty-NFT-What-is-the-endgame-for-non-fungible-beauty-in-the-metaverse.jpg)
![ASW's performance in Europe offsets declines in China brought about by COVID-19. [ASW]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/a.s.-watson-fy2021-europe-takes-the-strain-as-china-sales-slow-due-to-covid-19-woes/15263566-1-eng-GB/A.S.-Watson-FY2021-Europe-takes-the-strain-as-China-sales-slow-due-to-COVID-19-woes.jpg)
![Cosmax Inc is tapping into opportunities in personalised cosmetics and pet grooming. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/article/2022/03/23/cosmax-tapping-into-personalised-beauty-and-pet-care-to-achieve-u-2.5bn-in-2022/13325380-1-eng-GB/Cosmax-tapping-into-personalised-beauty-and-pet-care-to-achieve-U-2.5bn-in-2022.jpg)
![Updates on financial results, M&As and funding drives in the cosmetics industry. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/kose-watsons-and-yatsen-and-more-in-our-latest-beauty-business-and-finance-update/15263359-1-eng-GB/Kose-Watsons-and-Yatsen-and-more-in-our-latest-beauty-business-and-finance-update.jpg)
![[Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/china/china-focus-latest-developments-in-china-s-booming-beauty-market22/17370102-1-eng-GB/China-focus-Latest-developments-in-China-s-booming-beauty-market.jpg)
![YSL's LoveShine launch has sparked a demand surge in Japan. [YSL]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/article/2024/04/24/ysl-loveshine-launch-propels-lip-gloss-sales-to-record-highs-in-japan-since-2020/17372064-1-eng-GB/YSL-LoveShine-launch-propels-lip-gloss-sales-to-record-highs-in-Japan-since-2020.jpg)
![There is significant scope for innovation and new launches in the hair repair sector, especially in soaring markets such as China. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/article/2024/04/24/croda-zeroes-in-on-hair-repair-solutions-as-damage-hair-concerns-surge-in-markets-like-china/17362731-1-eng-GB/Croda-zeroes-in-on-hair-repair-solutions-as-damage-hair-concerns-surge-in-markets-like-China.jpg)
![Lubrizol has extended its partnership with C-beauty major PROYA. [PROYA]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/headlines/brand-innovation/lubrizol-bullish-on-potential-of-c-beauty-growth-potential/17362515-1-eng-GB/Lubrizol-bullish-on-potential-of-C-beauty-growth-potential.jpg)
