Voice of the Industry

Formulating an indie beauty brand story with regional ingredients, Holly Harding of O'o Hawaii and Ikram Elharti of Sahara Rose

Formulating for Indie Beauty Special Newsletter

Formulating an indie beauty brand story with regional ingredients

By Deanna Utroske

In the beauty and wellness space, a well-constructed brand story can capture the attention of consumers, buyers, and media. To find out just how regional ingredients can effectively inform and inspire an indie brand and its story, Cosmetics Design checked...

8 top predictions for sustainable cosmetics in 2019

8 top predictions for sustainable cosmetics in 2019

By Lucy Whitehouse

Ecovia Intelligence has revealed its picks for the top trends and drivers set to define sustainable beauty and personal care in the coming year. We reveal the specialist research consulting & training company’s predictions in this Editor’s Spotlight.

Fragrance trends for the EMEA region: 2019

Fragrance trends for the EMEA region: 2019

By Lucy Whitehouse

Want an insight into where the industry sees fragrance trends going in 2019? In this Editor’s Spotlight, we take a look at four big predictions from Bell Flavors & Fragrances.

Beauty and transparency: why is honesty now so essential for brands?

Beauty and transparency: why is honesty now so essential for brands?

By Lucy Whitehouse

We caught up with Kezzler, a company that offers technology to digitize individual products in the supply chain to give them a unique, secure and traceable identity, on the rising demand for transparency in the beauty industry. This Editor’s Spotlight...

2019 Goals: Building on the wisdom and advice of indie beauty brand founders on Indie Beauty Profile column

Editor’s Spotlight

2019 Goals: Building on the wisdom of indie beauty brand founders

By Deanna Utroske

The Indie Beauty Profile column is moving…to Fridays! But before going ahead with that, Cosmetics Design is looking back over a selection of the business advice that featured cosmetics, personal care, and fragrance brand leaders have shared over the past...

What is indie beauty anyway? Indie Beauty Profile brand leaders define independent business

Editor’s Spotlight

What is indie beauty anyway?

By Deanna Utroske

Recently, brands featured on the Indie Beauty Profile column have been asked to define or explain their thinking on what makes a cosmetics, personal care, or fragrance brand independent. Here, Cosmetics Design has complied a selection of the replies in...

New product launch strategies embrace offline promotion

New product launch strategies embrace offline promotion

By Natasha Spencer

The online to offline (O2O) retail environment has led many businesses to create effective campaigns through digital platforms to entice consumers through the doors of their physical companies, but what is it about offline marketing techniques that are...

The conscious beauty supply chain

Editor’s Spotlight

The conscious beauty supply chain

By Deanna Utroske

Conscious personal care consumers, mission-driven fragrance brands, and feel-good cosmetics marketing campaigns are hard to miss now days. So smart suppliers and distributors are not only helping beauty makers tell more nuanced ingredient stories, they...

Algae has a big role in the future of global beauty

Editor’s Spotlight

Algae has a big role in the future of global beauty

By Deanna Utroske

Marine-derived ingredients are on the rise in cosmetics and personal care product formulations. In particular, algae from every corner of the ocean is being used as both an ingredient and an ingredient factory. Here, Cosmetics Design takes a quick look...

Indies' unconventional approach to body care

Editor’s Spotlight

Indies' unconventional approach to body care

By Deanna Utroske

While much of the cosmetics and personal care industry is preoccupied with flashier categories (like color and skin care) and emerging technologies (like microbiome-friendly ingredients), an astute group of independent personal care brand leaders are...

Are free-from products creating harm or safety?

Are free-from products creating harm or safety?

By Natasha Spencer

Free-from claims are designed to provide reassurance to safety and health-conscious consumers, which, in turn, help build trust and confidence in their purchasing decisions. But are they proving successful? Or is the real harm in the nature of these free-from...

Why indie brands are embracing crowdfunding

Why indie brands are embracing crowdfunding

By Natasha Spencer

Indie brands may well be perceived as the welcome disrupters of the beauty world. These small, often independently-funded outlets, are making a big impact on cosmetic aficionados.

Lead in cosmetics: The real story

Exclusive interview - Part 2

Lead in cosmetics: The real story

By Natasha Spencer

Are cosmetic product reports accurate in their representation of lead in cosmetics? We ask Belinda Carli, Director, Institute of Personal Care Science what the reality is.

Why are we finding lead in cosmetics?

Exclusive interview: Part 1

Why are we finding lead in cosmetics?

By Natasha Spencer

There are regular reports of product recalls and removals from within the cosmetics marketplace because lead has been detected.

Aesthetic treatments is the latest space for male beauty

Exclusive interview

Aesthetic treatments is the latest space for male beauty

By Natasha Spencer

Sharon Kwek, Senior Innovation and Insights Analyst of Beauty and Personal Care at Mintel notes that as “masculinity is changing”, this is creating prime opportunities for male grooming brands to innovate their product formulations.

How safe are cosmetics?

Exclusive interview

How safe are cosmetics?

By Natasha Spencer

In today’s regulatory landscape, it is vital that consumers receive reliable and truthful information about cosmetics items.

How do we know what’s really natural?

Part 2 Naturals Focus

How do we know what’s really natural?

By Natasha Spencer

We asked Belinda Carli what we as consumers think we’re buying when faced with a natural label, scientifically and from a formulations perspective, what they actually are, and what needs to be done to help consumers make assure and intentional purchasing...