Voice of the Industry

Supplier efficacy data drives anti-pollution claims

Supplier efficacy data drives anti-pollution claims

By Natasha Spencer

With anti-pollution brands focusing on new stories to generate brand and product interest, we asked Belinda Carli, Director, Institute of Personal Care Science, how pollutant-protection research and claims are changing.

Voice technology and brand strategies

Voice technology part II: Why it is fuelling brand strategies

By Natasha Spencer

As the Speak Easy report by Mindshare and J. Walter Thompson Innovation Group identifies voice technology as being more powerful than typing messages when it comes to developing customer relationships, we look at the report’s four main takeaways.

Voice technology build emotional connection

Voice technology part I: Building emotional connections with customers

By Natasha Spencer

The Speak Easy study, managed by media and marketing firm, Mindshare, and creative think tank, J. Walter Thompson Innovation Group, have released its report outlining how brands should incorporate voice activation and tech into their propositions to build...

PETA on cruelty-free

PETA part III: Cruelty-free communication is critical

By Natasha Spencer

In our final article looking into how PETA’s campaign has led to Trading Standards being asked to investigate possible illegal marketing from a host of multinational beauty names, we ask Dr Julia Baines, Science Policy Adviser at PETA UK what cruelty-free...

Latest e-commerce trends influencing China

Latest e-commerce trends influencing China

By Natasha Spencer

At eTail Asia 2017, Ann Wang, General Manager of Performance Advertising Solution, Online Media Group, Tencent, revealed how Chinese brands can succeed amid the country’s online market environment and evolving consumer behaviours.

Colour cosmetics in Korea

Colour cosmetics part 2: Understanding local preferences in Korea

By Natasha Spencer

With celebrity endorsements and cross-industry partnerships gaining traction in Korea, Jane Jang, Senior Beauty Analyst at Mintel emphasises that brands need to appreciate local trends and consumer needs to create a formidable presence.

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