Voice of the Industry

Marketing simple make up routines

Exclusive interview

Make up routines go simple part II: How marketers are getting it spot on

By Natasha Spencer

With Japan making waves in the simple make up segment, we continued our conversation with Shannon Romanowski and Sharon Kwek from market research company, Mintel, on how brands can successfully market their products and which labels, in particular, are...

The Nagoya Protocol

South Korea commits to the Nagoya Protocol

By Natasha Spencer

As South Korea signs up to the Nagoya Protocol, the cosmetics industry is at risk of placing significant restrictions on raw material imports.

Shiseido in-store beauty advice

Japan first: The new age of in-store beauty advice

By Natasha Spencer

Hailed as “the first of its kind in the Japanese cosmetics industry”, personal care conglomerate, Shiseido, launches its digital counselling mirror and next generation cosmetics counter at its recently-renovated Ginza Siz store.

Alibaba counterfeit products

Alibaba teams up to remove counterfeit products

By Natasha Spencer

French luxury group, Kering, and e-commerce marketplace, Alibaba Group, partner to engage in joint enforcement actions to prevent online and offline cosmetics infringements and protect intellectual property rights. 

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