Australian ‘Pure’ Video Campaign Launches in Asia

Pharmaceutical, sun and skin care manufacturer Baxter Laboratories is investing significantly in promoting its manufacturing services to existing and potential customers in Asia, with a new marketing campaign specifically for the Asian market.

The centrepiece of the campaign is a short film that opens in bustling Hong Kong, then shifts its focus to Australia to highlight the unique natural environment where Baxter Laboratories is based. As Bruno Malepa, Head of Business Development at Baxter Laboratories explains, “You can be sure that the end consumer will be able to tell the difference in the feel, look and effectiveness of all the products we have developed.” ​