China plans to implement new rules to regulate live streaming e-commerce, a popular marketing tool for beauty and personal care firms, which has accelerated in light of the novel coronavirus (COVID-19) outbreak.
Taiwan green beauty brand O’right is set to make its entry into Japan’s competitive market, where it hopes to capitalise on rising sustainability awareness and make its mark alongside international players.
Beauty brands have a huge opportunity to tap into Chinese heritage and create products that are more relevant for the country’s youth, with COVID-19 spurring younger consumers to ‘show solidarity’ with brands that reflect local culture.
Packaging supplier Quadpack has identified the Japanese beauty market as a key growth driver of its plans to increase its market share in the Asia Pacific region – not least because of its plethora of big name brands such as Kose, Kao and Shiseido.
South Korean Ministry of Food & Drug Safety (MFDS) has released a draft detailing safety rules for custom cosmetic manufacturers, leading to specific guidelines for firms offering personalised beauty solutions.