Japan

Image attributed to MaxDeVa

Kosé launches prestige Decorté brand in the UK

By Natasha Spencer

Japanese multinational personal care company, Kosé Corporation, unveils its Decorté name, as it enters into an exclusive distribution agreement with Selfridges, located on Oxford Street, London, UK.

Shiseido skin care research

Shiseido research findings set to advance skin care

By Natasha Spencer

Japanese personal care heavyweight, Shiseido, succeeds in developing and applying two newly-advanced technologies: In Vivo visualisation of dermal capillaries and the involvement of vascular plexus malformation in hyperpigmentation.

Shiseido make up

Shiseido adds and recalls facial lines

By Natasha Spencer

While personal care conglomerate, Shiseido, ramps up its facial expression project with a new face skin care cream, it also announced the voluntary recollection of its Integrate Killer Wink Gel Liner.

Marketing simple make up routines

Exclusive interview

Make up routines go simple part II: How marketers are getting it spot on

By Natasha Spencer

With Japan making waves in the simple make up segment, we continued our conversation with Shannon Romanowski and Sharon Kwek from market research company, Mintel, on how brands can successfully market their products and which labels, in particular, are...

Shiseido in-store beauty advice

Japan first: The new age of in-store beauty advice

By Natasha Spencer

Hailed as “the first of its kind in the Japanese cosmetics industry”, personal care conglomerate, Shiseido, launches its digital counselling mirror and next generation cosmetics counter at its recently-renovated Ginza Siz store.