Japan

New product launch strategies embrace offline promotion

New product launch strategies embrace offline promotion

By Natasha Spencer

The online to offline (O2O) retail environment has led many businesses to create effective campaigns through digital platforms to entice consumers through the doors of their physical companies, but what is it about offline marketing techniques that are...

Johnson & Johnson to buy Japanese skin care holding company

Johnson & Johnson to buy Japanese skin care holding company

By Deanna Utroske

In a forward-looking statement issued late last month, the consumer packaged goods and pharmaceutical company announced an offer to acquire Ci:z Holdings Co., Ltd., which owns the Dr.Ci:Labo, Labo Labo, and Genomer skin care brands as well as some salon...

Coty wants to lead the beauty industry into a cruelty-free future

Coty wants to lead the beauty industry into a cruelty-free future

By Deanna Utroske

This week the multinational personal care, cosmetics, and fragrance maker announced a new partnership with the advocacy group behind the Leaping Bunny logo. Along with the announcement came news that the Cover Girl makeup brand has been certified by Cruelty...

C-beauty is on its way

Exclusive interview

C-beauty is on its way

By Natasha Spencer

Hot on the footsteps of its Asian predecessors, K-beauty and J-beauty, is the Chinese beauty sphere set to be the next phenomenon making waves around the globe?

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