Japan

How is J-beauty expansion shaping consumer choice?

Exclusive interview

How is J-beauty expansion shaping consumer choice?

By Natasha Spencer

The popularity of Japanese beauty products and solutions are enjoying growing success and stretching beyond their domestic market to reach global consumers.

Shiseido re-launches hero serum

Shiseido re-launches hero serum

By Natasha Spencer

Japanese heavyweight, Shiseido, has unearthed its hero serum concentrate for re-entry into the personal market, along with a new advertising campaign to support its efforts.

How Kao’s brand portfolio is shaping up

How Kao’s brand portfolio is shaping up

By Natasha Spencer

Kao first entered the beauty scene in 1887. For more than a century, the Japanese beauty heavyweight has launched a multitude of brands to attract its domestic and global consumers.

Kao creates new cosmetics portfolio

Kao creates new cosmetics portfolio

By Natasha Spencer

Japanese cosmetics name, Kao Group, builds a global portfolio of brands to propel growth in both Asia and Europe.

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