The Ministry of Commerce, Industry and Energy (KCNA) and Korea Trade-Investment Promotion Agency (KOTRA) will sponsor K-beauty fairs in New York and Florida in order to help smaller South Korean cosmetic companies to penetrate the lucrative US beauty...
South Korea’s leading skin care brand Aesthetic Hydration Cosmetic (AHC) has made its way into China and will now be available on e-commerce platforms and through local health and beauty stores across the country.
From Korea to India, cosmetic companies are rushing to be one of the first to tap into the fast-growing male-grooming market in Asia, with western brands like Chanel using Asia as a launch pad for male-centric beauty products.
Personalised scents and aromas capture the emotions and individual preferences of consumers. We explore with David Lee, Manager of Kimex how its plans to achieve this while also tapping into the natural trend.