Korea

C-beauty is on its way

Exclusive interview

C-beauty is on its way

By Natasha Spencer

Hot on the footsteps of its Asian predecessors, K-beauty and J-beauty, is the Chinese beauty sphere set to be the next phenomenon making waves around the globe?

Kimex on how to harness bespoke fragrances

Exclusive interview

Kimex on how to harness bespoke fragrances

By Natasha Spencer

Personalised scents and aromas capture the emotions and individual preferences of consumers. We explore with David Lee, Manager of Kimex how its plans to achieve this while also tapping into the natural trend.

YG Plus Expands Asia-Pacific Reach with Moonshot

YG Plus Expands Asia-Pacific Reach with Moonshot

By Amanda Lim

Korea’s YG Plus is preparing to boost its presence in Asia-Pacific by launching its Moonshot range in Japan, Thailand, and Indonesia in August, and Philippines in October.

Innisfree revamps its in-store experience in China

Innisfree revamps its in-store experience in China

By Natasha Spencer

Improving the experiential experience for shoppers in the leading APAC nation, Innisfree teams ups with Alibaba to introduce new technology and apply the New Retail business model.

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