Korea

How changing perspectives can re-engage consumers

Exclusive interview

How changing perspectives can re-engage consumers

By Natasha Spencer

We chatted to Michael Nolte, Creative Director, Beautystreams, about the power of colour predictions, product forecasts, and consumer insights, and how this can be translated into positive product choice and marketing moves.

K-beauty prepares consumers for further global inspiration

Exclusive interview

K-beauty prepares consumers for further global inspiration

By Natasha Spencer

As we look at K-beauty's burgeoning status internationally, we caught up with Ju Rhyu of Inside the Raum to look at the possibilities and hurdles for brands, along with successful marketing strategies.

 What do K-beauty brands look like in 2018?

Exclusive Interview

What do K-beauty brands look like in 2018?

By Natasha Spencer

K-beauty has achieved world-renowned industry status and is synonymous with innovative, creative and exciting beauty. We talk to Ju Rhyu of Inside the Raum to get the lowdown on the latest Korean beauty updates.

Korean beauty device enters China

Korean beauty device enters China

By Natasha Spencer

The cosmetics machine, hailed as Korea’s most popular tool of its kind, will soon be available in China via an exclusive agreement with Secoo.

Amorepacific opens its first pop-up shop in New York

Amorepacific opens its first pop-up shop in New York

By Natasha Spencer

In a joint partnership with prestigious fashion magazine, Marie Claire Magazine, the South Korean beauty leader, Amorepacific unveils its inaugural global beauty pop-up in New York City, US.

Cica cream: The latest craze from South Korea

Exclusive interview

Cica cream: The latest craze from South Korea

By Natasha Spencer

Sensitive skin care concerns are on the rise, so we caught up with Laurie Du, Senior Beauty & Personal Care Analyst, China, at Mintel to find out how cica creams are providing a sensitive solution.

Lab INC. launches daylight skin protector

Lab INC. launches daylight skin protector

By Natasha Spencer

The South Korean beauty creator aims to protect user’s skin from daylight damage with its newly-released and currently sold out Demar3 Protector.

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