South Korean beauty brands are growing in popularity with Hong Kong consumers, with particularly strong interest from the millennial demographic, a report from global performance management company, Neilson highlights.
At in-cosmetics Korea 2018, we explored what Korean trends are impacting R&D and distribution tactics with cosmetics and household suppliers, Zeuschem, and personal care company, schülke International.
As the South Korean name works towards its vision of becoming a global leader of autophagy-inducing active speciality ingredients, Incospharm launches its MelaTrepein solution at in-cosmetics Korea 2018.
We chatted to Michael Nolte, Creative Director, Beautystreams, about the power of colour predictions, product forecasts, and consumer insights, and how this can be translated into positive product choice and marketing moves.
As we look at K-beauty's burgeoning status internationally, we caught up with Ju Rhyu of Inside the Raum to look at the possibilities and hurdles for brands, along with successful marketing strategies.
K-beauty has achieved world-renowned industry status and is synonymous with innovative, creative and exciting beauty. We talk to Ju Rhyu of Inside the Raum to get the lowdown on the latest Korean beauty updates.