Beiersdorf is hoping to cash in on this season's beauty trend for
straight hair with the launch of a new Nivea straightening range -
developed to reduce the need for the use of irons that are said to
be damaging to the hair.
Indian scientists have found a natural-based ancient Ayurvedic
remedy for hair loss that outperforms the commercial competition,
cashing in on the growing popularity for natural products and the
extensive market for hair loss treatments.
Colour cosmetics are now moving out of 'traditional' areas such as
eyes, lips and face, according to cosmetic trends analyst
Antoinette Van Den Berg -making room for the development of more
Major cosmetics giants such as Unilever, Procter and Gamble and
Beiersdorf have all attributed Q1 sales successes in sales to
emerging markets such as Eastern Europe. However companies are now
being advised to think 'local'...