We round up our most-read stories on the big-name beauty brands in the region, featuring news updates from Amorepacific, Hindustan Unilever, L’Oréal and more.
Singaporean health and beauty retail chain Welcia-BHG says that the introduction of new and exclusive J-beauty brands will give it a leg up in the local market.
Thai beauty brand Mistine is aiming to grow its colour cosmetics category in China and has identified eye make-up and complexion products as its biggest opportunities.
Contract manufacturer Voyant has launched a new division intended to identify the most promising indie brands and partner with them up until acquisition.
The double whammy of lockdowns hitting offline sales in China and tighter government regulations on e-commerce influencers stifling online sales are continuing to hit the beauty trade in the country, according to Korean powerhouse LG H&H.
Indian consumer goods giant Hindustan Unilever (HUL) is seeing the colour cosmetics category steadily recovering to 2019 pre-pandemic levels as India loosens COVID-19 restrictions.
International beauty major L’Oréal has reported a worldwide surge in sales for the third quarter (Q3) of 2022, capturing growth across all divisions but especially active cosmetics, despite inflationary pressures in many countries.
Cosmetics testing is key to ensuring that safe and effective beauty and personal care products reach consumers, even though they are not mandatory to bring a brand or product to market.
In this round-up of the business and financial updates in the APAC cosmetics industry, we highlight L’Oreal’s acquisition of Documents, Cathy Doll’s premiumisation plans and more.
Men might be from Mars and women from Venus, but when it comes to natural cosmetics, it could be outdated to suggest that women shop differently than men.
Makeup trends over the next three years will be shaped by a rush of post-pandemic creativity and increasing engagement in virtual realities and tech, says WGSN.
The beauty and personal care industry must today respond to converging global crises and ensure ethical integrity in every part of the value chain to protect the future of the planet, people and business, says British environmentalist Sir Jonathon Porritt.
The concern over long COVID and its impact on skin health will drive consumer demand for safety, thereby pushing more cosmetic companies to develop products in accordance with the ISO natural origin index, according to a new review.
In our round-up of the recent trend developments in the Asia Pacific beauty and personal care market, we highlight innovation in the body care category, a luxury personalised beauty service, and more.
SuperOrdinary paved its way in beauty helping US brands move into the Chinese market, and as Honest Co begins that journey lessons can be learned by the industry.
Temporary retail spaces offer beauty brands opportunity to build hype and drive community post-pandemic – both key in an increasingly competitive UK market, says Mintel.
South Korean cosmetic companies Amorepacific and LG Household & Healthcare (LG H&H) are turning their gaze westwards to the US for new opportunities as growth prospects in China dampen.
International beauty major The Estée Lauder Companies and French luxury fashion house Balmain have entered into a license agreement to collaboratively develop and launch an inclusive prestige beauty line next year.
Shiseido-owned beauty brand Prior is set to launch a line of eye shadows with skin-loving ingredients that it claims can counter signs of ageing for women over 50.
Leading executives from Sephora, Shiseido and Orveon will join forces to brainstorm the future of beauty tech – discussing opportunities and challenges today and revealing their five-year vision.
Calcium carbonate producer Omya is aiming to expand its business into skin care and colour cosmetics and has identified Asia Pacific’s recovering make-up market as a key target.
Japanese retail and media conglomerate istyle Inc is aiming to boost the fortunes of Japanese beauty brands in China with a new @cosme duty-free store at the new Haikou International Duty Free City.
In our round-up of the top five stories trending online, we highlight our in-depth analysis of the men’s personal care market, how TikTok has influenced product development and more.
Taiwan-based Perfect Corp has launched new AI tech that enables beauty brands to make personalised product recommendations tailored to consumers’ personality traits.
In our round-up of the recent trend developments in the Asia Pacific beauty and personal care market, we highlight Olive Young’s guasha sales, post-pandemic buying patterns and more.
In this round-up of financial results, M&As and funding drives in the cosmetics industry, we highlight the business updates from Estée Lauder, Kao, Shiseido and more.
Indian cosmetics e-commerce company Nykaa is making “baby steps” onto the international stage by pushing its portfolio of beauty brands into markets including Mauritius, United Arab Emirates, US.
The UK’s second-biggest health and beauty retailer Superdrug is defying the cost-of-living crisis and upping its game in premium beauty brands as it broadens its offer beyond its lower price point core.
Shaved heads, no eyebrows and messy makeup are some of the latest visuals popping up in beauty as Generation Z emerge from the COVID-19 pandemic looking to flip the lid on dated, traditional narratives.
Chinese cosmetics company Yatsen Holdings will close more underperforming Perfect Diary brick-and-mortar stores considering the worsening retail environment in China.
Malaysian consumers remain largely conservative when making cosmetics choices and continue to prefer natural tones over bright ones, according to brand founder.
The Estée Lauder Companies has put in place a six-month plan to recover the market share it has lost in China due to the COVID-19 pandemic disruptions that occurred in the first half of 2022.
Exclusive insights from pioneers in the men’s cosmetics market, including MANSCAPED and FIVEISM x THREE, reveal the drivers behind men’s evolving perception of cosmetic products and shed light on what exactly they want from skin care and make-up.
In our round-up of the recent product developments in the Asia Pacific beauty and personal care market, we look into a new powder foundation by Est, a trio of functional perfumes, and more.
Retailer A.S. Watson has cautioned that consumer sentiment in China will take time to fully recover, despite an uptick in footfall following a turbulent few months due to COVID-19 restrictions.
Nothing beats the brick-and-mortar consumer experience when choosing new colour cosmetics despite advances in AI technology, claims the founder of Malaysia’s NITA Cosmetics.
Upcycled seaweed could soon be available as an emulsifier in the Asian beauty and personal care market, with one firm keen to tap into clean beauty interest ‘as fast as possible’.
Japanese beauty brand Est will be launching a new powder foundation that resembles liquid foundation thanks to a new powder gel technology developed by parent company Kao Corporation.
Japanese beauty major Shiseido is planning to invest JPY10bn (USD75.5m) in both brand equity and its employees as part of plans to go on the offensive and buck the declining trend of the market.
![Kaowill further extend price increases into skin and hair care in the fourth quarter of FY2022. [Kao Corp / KATE]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/kao-s-consumer-product-price-increases-likely-to-continue-in-2023-and-beyond/15925424-1-eng-GB/Kao-s-consumer-product-price-increases-likely-to-continue-in-2023-and-beyond.png)
![We round up our most-read stories on the big-name beauty brands in the region. [Amorepacific / Innisfree]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/brand-innovation/brand-story-apac-updates-from-sephora-shiseido-j-j-and-more2/15931910-1-eng-GB/Brand-story-APAC-updates-from-Sephora-Shiseido-J-J-and-more.jpg)
![Exclusive J-beauty brands will give Welcia-BHG a leg up in the local market. [Welcia-BHG]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/article/2022/11/09/exclusive-j-beauty-brands-key-to-reinforce-welcia-bhg-s-retail-proposition/15891572-3-eng-GB/Exclusive-J-beauty-brands-key-to-reinforce-Welcia-BHG-s-retail-proposition.jpg)
![Mistine is aiming to grow its colour cosmetics category in China. [Mistine]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/mistine-china-banking-on-eye-and-complexion-make-up-to-grow-colour-cosmetics-category/15889346-1-eng-GB/Mistine-China-banking-on-eye-and-complexion-make-up-to-grow-colour-cosmetics-category.jpg)
![HUL is seeing the colour cosmetics category steadily recovering to 2019 pre-pandemic levels. {[HUL / Lakmé]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/hul-reports-make-up-performance-almost-back-up-to-pre-pandemic-levels/15880601-1-eng-GB/HUL-reports-make-up-performance-almost-back-up-to-pre-pandemic-levels.jpg)
![L'Oréal's active cosmetics division performed especially well in skin care, with its SkinCeuticals and L'Oréal Paris brands especially strong [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/headlines/business-financial/l-oreal-q3-2022-sales-rise-with-active-cosmetics-skin-care-and-fragrances-strong-despite-inflation/15881930-1-eng-GB/L-Oreal-Q3-2022-sales-rise-with-active-cosmetics-skin-care-and-fragrances-strong-despite-inflation.jpg)
![Cosmetics testing is key to ensuring that safe and effective beauty and personal care products reach consumers. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/market-trends/beauty-broadcast-why-brands-should-conduct-testing-even-though-they-aren-t-mandatory/15852659-1-eng-GB/Beauty-Broadcast-Why-brands-should-conduct-testing-even-though-they-aren-t-mandatory.jpg)
![We highlight L'Oréal's acquisition of Documents, Cathy Doll’s premiumisation plans and more. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/article/2022/10/14/financial-focus-most-read-news-on-business-and-financial-updates-in-apac-beauty/15848642-3-eng-GB/Financial-focus-Most-read-news-on-business-and-financial-updates-in-APAC-beauty.jpg)
![Colour cosmetic consumers will expect more from immersive and virtual worlds, turning to tech to help purchase decisions [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/10/13/future-of-makeup-2025-wgsn-report-spotlights-post-pandemic-creativity-beauty-tech-and-metaverse/15848012-1-eng-GB/Future-of-makeup-2025-WGSN-report-spotlights-post-pandemic-creativity-beauty-tech-and-metaverse.jpg)
![Business continuity models have to change gears, integrating the very real and 'permanent crisis' facing the world today [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/10/12/beauty-must-respond-to-climate-crisis-with-ethical-integrity-of-supply-chains-says-sir-jonathon-porritt-at-ifscc-2022/15845378-1-eng-GB/Beauty-must-respond-to-climate-crisis-with-ethical-integrity-of-supply-chains-says-Sir-Jonathon-Porritt-at-IFSCC-2022.jpg)
![A round-up of the recent trend developments in the APAC beauty and personal care market,[Biologique Recherche]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/article/2022/10/11/what-s-trending-the-most-read-stories-on-apac-beauty-market-and-consumer-insights/15839117-2-eng-GB/What-s-trending-The-most-read-stories-on-APAC-beauty-market-and-consumer-insights.jpg)
![Stories on the big-name beauty brands in the region. [Sephora]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/brand-innovation/brand-story-apac-updates-from-sephora-shiseido-j-j-and-more/15830511-1-eng-GB/Brand-story-APAC-updates-from-Sephora-Shiseido-J-J-and-more.jpg)
![Cathy Doll is working towards premiumisation with new offerings in perfume and colour cosmetics. [Cathy Doll]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/cathy-doll-sets-sight-on-premiumisation-with-perfume-make-up/15794790-1-eng-GB/Cathy-Doll-sets-sight-on-premiumisation-with-perfume-make-up.jpg)
![And the brighter and more Instagram-worthy, the better, as UK beauty market competition heats up [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/headlines/market-trends/beauty-pop-ups-can-build-hype-and-community-in-competitive-uk-market-says-mintel/15821988-1-eng-GB/Beauty-pop-ups-can-build-hype-and-community-in-competitive-UK-market-says-Mintel.jpg)
![Amorepacific and LG Household & Healthcare (LG H&H) are turning their gaze westwards to the US for new opportunities. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/k-beauty-companies-shifting-focus-toward-the-us-for-growth/15749325-1-eng-GB/K-beauty-companies-shifting-focus-toward-the-US-for-growth.jpg)
![Balmain Beauty aims to offer a prestige 'beauty for all' experience, drawing inspiration from the spirit of the French fashion house brand [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/09/27/estee-lauder-balmain-beauty-2024-launch-after-license-agreement/15800223-1-eng-GB/Estee-Lauder-Balmain-Beauty-2024-launch-after-license-agreement.jpg)
![Prior is set to launch a line of eye shadows with skin-loving ingredients. [Shiseido / Prior]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/brand-innovation/shiseido-s-prior-to-launch-eye-shadows-with-skin-ageing-care-benefits/15749433-1-eng-GB/Shiseido-s-Prior-to-launch-eye-shadows-with-skin-ageing-care-benefits.jpg)
![How will beauty retail evolve? What might products look like? And how will brands bring everything together online and in-store? [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/headlines/market-trends/cosmeticsdesign-beauty-tech-webinar-with-sephora-shiseido-orveon-and-experts-brainstorm-future/15777921-1-eng-GB/CosmeticsDesign-beauty-tech-webinar-with-Sephora-Shiseido-Orveon-and-experts-brainstorm-future.jpg)
![Omya has identified Asia Pacific’s recovering make-up market as a key target. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/omya-sets-sights-on-apac-s-recovering-make-up-market/15726216-1-eng-GB/Omya-sets-sights-on-APAC-s-recovering-make-up-market.jpg)
![Our most-read stories on the big-name beauty brands in the region. [L’Oréal / Takami]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/brand-innovation/brand-story-apac-updates-from-shiseido-l-oreal-la-prairie-and-more/15739560-1-eng-GB/Brand-story-APAC-updates-from-Shiseido-L-Oreal-La-Prairie-and-more.png)
![istyle partners CDFG to open @cosme duty-free store on Hainan Island. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/istyle-partners-cdfg-to-open-cosme-duty-free-store-on-hainan-island/15707544-1-eng-GB/istyle-partners-CDFG-to-open-cosme-duty-free-store-on-Hainan-Island.jpg)
![Our round-up of the top five stories trending online. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/market-trends/hot-topics-top-5-beauty-and-cosmetics-stories-trending-on-our-socials-right-now21/15739614-1-eng-GB/Hot-topics-Top-5-beauty-and-cosmetics-stories-trending-on-our-socials-right-now.jpg)
![Perfect Corp has launched new AI tech that makes personalised product recommendations tailored to personality traits. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/market-trends/ai-powered-personalised-beauty-brands-investing-in-ai-and-ar-are-growing-in-double-digits/15704145-1-eng-GB/AI-powered-personalised-beauty-Brands-investing-in-AI-and-AR-are-growing-in-double-digits.jpg)
![Our round-up of the recent trend developments in the APAC market. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/market-trends/what-s-trending-the-most-read-stories-on-apac-beauty-market-and-consumer-insights12/15739506-1-eng-GB/What-s-trending-The-most-read-stories-on-APAC-beauty-market-and-consumer-insights.jpg)
![Givaudan says there is gap in the men’s segment for cosmetics that can reduce large pores. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/market-trends/givaudan-eyes-gap-in-the-men-s-cosmetics-market-for-pore-reducing-products/15739236-1-eng-GB/Givaudan-eyes-gap-in-the-men-s-cosmetics-market-for-pore-reducing-products.jpg)
![We highlight the business updates from Estée Lauder, Kao, Shiseido and more. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/estee-lauder-kao-shiseido-and-more-feature-in-our-latest-beauty-business-and-finance-update/15739182-1-eng-GB/Estee-Lauder-Kao-Shiseido-and-more-feature-in-our-latest-beauty-business-and-finance-update.jpg)
![Nykaa is making “baby steps” onto the international stage by pushing its portfolio of beauty brands into new markets. [Nykaa]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/nykaa-set-to-take-brand-portfolio-overseas-to-mauritius-uae-us/15697446-1-eng-GB/Nykaa-set-to-take-brand-portfolio-overseas-to-Mauritius-UAE-US.jpg)
![UK health and beauty retailer Superdrug has acquired seven new premium fragrance and beauty brands [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/08/25/superdrug-adds-premium-fragrance-beauty-brands-to-retail-offering/15713331-1-eng-GB/Superdrug-adds-premium-fragrance-beauty-brands-to-retail-offering.jpg)
![The COVID-19 crisis has fuelled important shifts among Gen Z beauty consumers around gender, image and mental health [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/08/25/beauty-trends-gen-z-post-covid-show-unconventional-gender-fluid-escapism-important-says-verve/15710946-1-eng-GB/Beauty-trends-Gen-Z-post-COVID-show-unconventional-gender-fluid-escapism-important-says-Verve.jpg)
![Yatsen Holdings will close more underperforming Perfect Diary brick-and-mortar stores. [Yatsen / Perfect Diary]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/yatsen-set-to-shut-more-perfect-diary-offline-stores-in-h2-this-year/15723420-1-eng-GB/Yatsen-set-to-shut-more-Perfect-Diary-offline-stores-in-H2-this-year.jpg)
![The most recent developments in the exciting Chinese beauty market. [L'Oréal / Maybelline]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/market-trends/china-focus-latest-developments-in-china-s-booming-beauty-market5/15697284-1-eng-GB/China-focus-Latest-developments-in-China-s-booming-beauty-market.jpg)
![The Resepi nail polish range utilises novel, water-based formulation that makes it easy to peel. [NITA Cosmetics]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/formulation-science/malaysian-market-largely-conservative-prefer-natural-shades-cosmetics-founder/15688536-1-eng-GB/Malaysian-market-largely-conservative-prefer-natural-shades-cosmetics-founder.jpg)
![Estée Lauder aims to recover the market share it has lost in China due to the COVID-19 pandemic disruptions. [Estée Lauder]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/estee-lauder-outlines-six-month-strategy-to-recoup-market-share-loss-in-china/15704091-1-eng-GB/Estee-Lauder-outlines-six-month-strategy-to-recoup-market-share-loss-in-China.jpg)
![The most-read stories on the big-name beauty brands of the region. [P&G / Shopee]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/brand-innovation/brand-story-the-recent-apac-developments-from-the-biggest-names-in-beauty8/15687921-1-eng-GB/Brand-story-The-recent-APAC-developments-from-the-biggest-names-in-beauty.jpg)
![The recent product developments in the Asia Pacific beauty and personal care market. [Kao Corp / Est]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/brand-innovation/product-profiles-top-stories-on-the-product-innovations-in-the-apac-beauty-space6/15687867-1-eng-GB/Product-profiles-Top-stories-on-the-product-innovations-in-the-APAC-beauty-space.jpg)
![A.S. Watson has cautioned that consumer sentiment in China will take time to fully recover. [Watsons]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/a.s.-watson-believes-recovery-of-consumer-sentiment-in-china-will-take-some-time/15682233-1-eng-GB/A.S.-Watson-believes-recovery-of-consumer-sentiment-in-China-will-take-some-time.jpg)
![NITA Cosmetics founder Nita Azman is prioritising the return of customers to conventional stores in the endemic. [NITA Cosmetics]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/market-trends/nita-cosmetics-prioritising-brick-and-mortar-return/15656571-2-eng-GB/NITA-Cosmetics-prioritising-brick-and-mortar-return.jpg)
![Carbonwave uses sargassum seaweed to develop different materials for different sectors, one of which is a broad-spectrum natural emulsifier. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/article/2022/08/16/carbonwave-targets-asia-s-clean-beauty-market-with-upcycled-seaweed-emulsifier/15660738-1-eng-GB/Carbonwave-targets-Asia-s-clean-beauty-market-with-upcycled-seaweed-emulsifier.jpg)
![Est will be launching a new powder foundation that resembles liquid foundation thanks to a new powder gel technology [Kao Corp / Est]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/brand-innovation/est-to-launch-new-powder-foundation-that-mimics-liquid-foundation/15625614-1-eng-GB/Est-to-launch-new-powder-foundation-that-mimics-liquid-foundation.jpg)
![Shiseido is planning to invest JPY10bn in both brand equity and its employees. [Shiseido]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/shiseido-to-invest-over-75m-in-brand-equity-and-employee-training/15679818-1-eng-GB/Shiseido-to-invest-over-75m-in-brand-equity-and-employee-training.jpg)
![Latest developments from the South Korean beauty market. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/brand-innovation/korea-focus-able-c-c-kolmar-and-more-in-this-k-beauty-round-up/17357973-1-eng-GB/Korea-focus-Able-C-C-Kolmar-and-more-in-this-K-beauty-round-up.jpg)
![Able C&C has furthered its partnership with Japanese discount chain Daiso with new makeup launch. [A'pieu]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/headlines/brand-innovation/a-pieu-and-daiso-launch-exclusive-2-makeup-line/17339117-1-eng-GB/A-pieu-and-Daiso-launch-exclusive-2-makeup-line.jpg)
![Clariant has underscored the importance of localisation strategies and distribution capabilities in China with beauty trends evolving at a rapid pace. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/article/2024/04/16/clariant-emphasises-importance-of-localisation-in-the-era-of-viral-trends/17327969-1-eng-GB/Clariant-emphasises-importance-of-localisation-in-the-era-of-viral-trends.jpg)
