Cracking Asia from a Western brand’s point of view has long been known to be difficult – from ever-changing regulations to translating a brand’s message in the right way. That's where consultants like Hiro Nakayama come in.
Just last year we were reporting that beauty boxes were making in-roads in Asia, particularly in the Southeast and Korea. Now, some analysts say the market may be over saturated with the ‘all too easy to replicate’ subscription services.
The National Industrial Chemicals Notification and Assessment Scheme (NICNAS) has assessed the health risks of DMEP, particularly from repeated or prolonged exposure, from its use in cosmetics and recommended a ban.
International beauty brand Sephora’s upcoming expansion into Australia participates in the ongoing diversification of the region’s cosmetics market, and will mean domestic players will need to continue to up their game with innovation.
New statistics from the country’s finance ministry reveal that the luxury goods market in Thailand is proving increasingly robust, suggesting the country is succeeding in its aim to offer an attractive option for tourist consumers.
Swiss manufacturer Givaudan is aiming to further reach out to its customers in Asia-Pacific and meet their needs, having announced the signing of a joint venture with Zhejiang Xinhua Chemical for the production of fragrance ingredients in China.