Fragrance

Nivea sniffs out body odour opportunities in India

Nivea sniffs out body odour opportunities in India

By Lucy Whitehouse

Nivea is making efforts to move ahead of competitors within the antiperspirant and deodorant category within India, with a new marketing campaign which centres on the hashtag #BanBodyOdour.

Halal e-commerce site launched as sector continues to rise

Halal e-commerce site launched as sector continues to rise

By Lucy Whitehouse

In a move which confirms the ever-growing dominance of the halal category within the beauty industry, a new e-commerce site which will host skin care and cosmetics products among its offering is to be launched in Malaysia.

Australian beauty brands investing in bricks and mortar stores

Australian beauty brands investing in bricks and mortar stores

By Lucy Whitehouse

Further evidence that the beauty retail tide is turning back towards bricks and mortar stores after its recent focus on an online presence, comes as more beauty brands in Australia are now investing in their high street presence.

Taiwan to ban estrogens in cosmetics

Taiwan to ban estrogens in cosmetics

By Lucy Whitehouse

The Food and Drug Administration in Taiwan has announced that three types of estrogen will be banned from use in cosmetics, due to their carcinogenic nature.

L'Oréal cashing in on Bollywood brand reps

L'Oréal cashing in on Bollywood brand reps

By Lucy Whitehouse

L’Oreal has signed up several Indian actresses as brand reps lately, in a move set to push up brand awareness among younger consumers in the country.