Advertising

Neutrogena investing in digital in North Asia

Neutrogena investing in digital in North Asia

By Lucy Whitehouse

Johnson & Johnson-owned skin care brand Neutrogena has shown itself keen to invest in digital marketing in North Asia, recently awarding a marketing contract within the region to digital communications agency, DDB Group Hong Kong.

Has Estée Lauder forgotten about advertising?

Has Estée Lauder forgotten about advertising?

By Simon Pitman

Estée Lauder was powering ahead of its competitors with breakneck speed until recently, but an analyst’s note underlines the need to spend more on promotional activities to secure a return to growth.

Pond's skin whitening ad in Pakistan raising eyebrows

Pond's skin whitening ad in Pakistan raising eyebrows

By Lucy Whitehouse

Western observers of the ever-popular skin-whitening trend in Asia continue to voice their disapproval, with a recent Pond’s advert in Thailand, which features the tagline ‘Dark Out, White In’, sparking debate.

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