Johnson & Johnson-owned skin care brand Neutrogena has shown itself keen to invest in digital marketing in North Asia, recently awarding a marketing contract within the region to digital communications agency, DDB Group Hong Kong.
As Unilever strives to become more engaged with beauty customers in Thailand, Vietnam and the Philippines, Irish mobile marketer 'Brandtone' has been entrusted with making that happen - via mobile data led campaigns.
Western observers of the ever-popular skin-whitening trend in Asia continue to voice their disapproval, with a recent Pond’s advert in Thailand, which features the tagline ‘Dark Out, White In’, sparking debate.
Latest figures from the Advertising Standards Board of India (ASCI) show that complaints against adverts for personal care and health care products are being upheld far more than any other consumer product group.
The advertising standards regulator of India, ASCI, has released draft guidelines which aim to challenge those advertising campaigns which plug skin lightening, or ‘fairness’, products by means of the promotion of social discrimination.
Launched last summer, Google+ hangouts has fast been gathering momentum as an online platform for showcasing beauty brands and their products; but how does it work and what’s the value? Cosmetics Design investigates.