In the latest move from beauty brands mobilising to leverage the increasing number of consumers from rural areas of India, Unilever has launched a music streaming marketing service for its beauty brands.
Recent video advertising campaigns by Dove and Veet have met with criticism from consumers and professional commentators, emphasizing the importance of the increasingly dominant marketing format for the beauty industry.
Consumer goods multinational, Procter & Gamble, has lost out to a competitor in South Korea, as the Supreme Court rules against its claim that fellow beauty brand Missha has damaged its reputation in the region.
When it comes to marketing and advertising, brands need to abandon the pre-existing rules that their categories have, and focus on engaging with the consumer and their needs.
Unilever’s Dove brand has been labelled as a ‘genius’ marketing brand for its use of social and digital media campaigns to communicate and engage with consumers.
According to the consumer complaints council, misleading or false advertising is most rampant in the personal care sector, accounting for more than half the total number of advertisements to have been banned by the ASCI.
Apparently there is a macho method of using bar soap and if anyone is going to exploit that than it will be Procter & Gamble’s Old Spice brand as it launches its latest line of manly-scented products.
At a time when some of the world’s largest cosmetics players are turning to digital media marketing strategies, figures in Australia suggest the online advertising market is booming with further growth expected on mobile platforms.
Since the dawn of advertising it has utilised sexual imagery in to sell products, and when it comes to fragrance products it seems money certainly talks as companies are prepared to take the risk and push the boundaries, due to the age-old idea that ‘sex...
The Malaysian Palm Oil Council’s (MPOC) recent attempt to defend the crop’s environmental credentials has been judged misleading by the UK’s advertising authorities.
An IPO for leading China hair care BaWang has triggered investor interest that saw shares traded at the top end of forecasts, raising €152m for the company.
Calvin Klein has hooked up with Markwins to launch a new line of
color cosmetic and skin care products under the ck Calvin Klein
Beauty brand, a move aimed at bridging the gap between the
company's apparel and accessory lines.
Cosmetics ingredients developer and manufacturer Gattefossé has
encountered a culture clash with its latest -- sexually explicit --
product newsletter.
