Advertising

Beauty brands hit and miss with video advertising

Beauty brands hit and miss with video advertising

By Lucy Whitehouse

Recent video advertising campaigns by Dove and Veet have met with criticism from consumers and professional commentators, emphasizing the importance of the increasingly dominant marketing format for the beauty industry. 

P&G loses out in damages case against competitor

P&G loses out in damages case against competitor

By Lucy Whitehouse

Consumer goods multinational, Procter & Gamble, has lost out to a competitor in South Korea, as the Supreme Court rules against its claim that fellow beauty brand Missha has damaged its reputation in the region.

Time for brands to look outside the box

*Cosmetics Vision Special*

Time for brands to look outside the box

By Andrew MCDOUGALL

When it comes to marketing and advertising, brands need to abandon the pre-existing rules that their categories have, and focus on engaging with the consumer and their needs.

Misleading ads most rampant in India personal care sector

Misleading ads most rampant in India personal care sector

By Michelle Yeomans

According to the consumer complaints council, misleading or false advertising is most rampant in the personal care sector, accounting for more than half the total number of advertisements to have been banned by the ASCI.

P&G launches the bar soap your man can smell like

P&G launches the bar soap your man can smell like

Apparently there is a macho method of using bar soap and if anyone is going to exploit that than it will be Procter & Gamble’s Old Spice brand as it launches its latest line of manly-scented products.

Online advertising in Australia continues to boom

Online advertising in Australia continues to boom

By Andrew MCDOUGALL

At a time when some of the world’s largest cosmetics players are turning to digital media marketing strategies, figures in Australia suggest the online advertising market is booming with further growth expected on mobile platforms.

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