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“Packaging size matters” in India

“Packaging size matters” in India

By Chris BARKER

Research from Euromonitor shows that packaging size and type are crucial to marketing products on the Indian subcontinent.

Unilever’s sustainable deodorant pack push pays off

Unilever’s sustainable deodorant pack push pays off

By Andrew MCDOUGALL

Unilever’s decision to roll out compressed versions of its Sure, Vaseline and Dove deodorants was a good one according to the latest consumer research and may set the standard for other size reduction initiatives in other consumer goods categories.