Unilever’s decision to roll out compressed versions of its Sure, Vaseline and Dove deodorants was a good one according to the latest consumer research and may set the standard for other size reduction initiatives in other consumer goods categories.
Convenience and on-shelf presence are the key drivers in the packaging industry, particularly in beauty packaging, as pumps and aerosol cans see a surge in popularity in skin, hair and sun care.
Building on growth in its food and household packaging divisions Netherlands-based AFA Dispensing says it is now set to focus on aerosol replacements for the personal care segment.
With the markets for deodorants in Europe and the US showing slight decline in recent years, all eyes are on emerging markets, particularly the Asia-Pacific, where opportunity abounds.