Part II: Key trendsIn our second installment, we spoke to Vito Consiglio, Vice President, Personal and Home Care, Ashland, about the key trends influencing product development and strategic planning within the APAC region.
At the recent in-cosmetics Korea event in Seoul, the in-cosmetics Group released a new market report revealing the latest key movements in the anti-ageing arena and predictions for future growth.
Ashland Specialty Ingredients recently won the silver award for 'Best Active Ingredient' at in-cosmetics Asia for Elixiance biofunctional, designed to help reduce the effects of pollution on the skin.
As well as experiencing a high pollen count this spring, Japan has been hit by the pollution coming from China, which has opened up a new segment of opportunity for cosmetic players...
Back in February, Cosmetics Design reported on the rise of anti-pollution products in Asia. Here at in-cosmetics Bangkok, Mintel confirms the category is the one to watch as product claims grew 63% between 2011 and 2013.
The industry has long been developing products that protect against UV skin damage. Now, scientists and formulators are focusing on warding off the effects of air pollution in Asia.