A significant drop in profit and weaker domestic sales in the first nine months of 2010 has led Japanese-headquartered Shiseido to lower its forecasts for the full year.
Although demand for mineral make-up remains high, the increasing number of products on the market with a low mineral content may harm the credibility of this product category, according to Datamonitor.
With recent industry financial results indicating that the worst of the economic crisis might be over, the first quarter of 2010 has in turn been marked by a flurry of M&A activity.