The tremendous rise of CBD beauty is continuing to fire up, fuelled by indie and skin care innovation, but weed washing and big brand resistance remain key hurdles to growth, according to Prohibition Partners.
Givaudan Active Beauty has developed face mask formulas that it says tap into the specific needs of Generation Z – a rising demographic that associate beauty with confidence, self-expression and naturalness.
Disruptive innovation in beauty is rare but industry can create fresh consumer needs and develop products that don’t currently exist, with the right thinking, says Euromonitor International.
Gender norms are morphing and masculinity ideals shifting, and beauty players must keep up and focus on confidence and holistic health – important for male consumers, says Euromonitor International.
Female consumers tend to be more open to beauty innovations that tap into mood, emotional wellbeing and self-care, but the male demographic still offers promise, says a global Mintel analyst.
Tech start-up Cherry Pick has developed an artificial intelligence program to track real-time consumer engagement in beauty, enabling highly targeted, demand-driven product development.
Ecovia is extending its deadline for the Sustainable Beauty Awards, allowing for final submissions on this Friday, September 27th, adding another week to the deadline.
The Changing Face of Beauty, a global study conducted by Allergan, reflects a shift in consumer expectations; women today opt for products and procedures to improve how they feel, rather than simply how they look.
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