Global integrated agency Impero has researched how challenger brands can redefine beauty advertising for younger consumers. Its Head of Strategy Charlotte Willcocks shared her insights.
After exploring how new experiences are set to dominate K-beauty in the US, we spoke to David Tyrrell, Global Skincare Analyst, Beauty & Personal Care at Mintel about how innovations using social media, cultural influences and educational messages...
The Speak Easy study, managed by media and marketing firm, Mindshare, and creative think tank, J. Walter Thompson Innovation Group, have released its report outlining how brands should incorporate voice activation and tech into their propositions to build...
The packager and hair care maker worked closely together to develop premium-style containers for Kenra’s new line of Snail CC Creme for hair care products.
DKSH, the leading market expansion services provider with a direct focus on Asia, is progressing its partnership with hair care producer Henkel in Singapore, by extending the alliance to include products by hair cosmetic brand Schwarzkopf.
Procter & Gamble’s head of strategy and innovation says brands need to have a meaningful identity in order to court younger consumers, noting that in today’s marketplace, “it’s about ideals, not just ideas.”
Shiseido CEO Masahiko Uotani has said Japanese brands tend to miss the importance of creating a strong and enduring brand identity, and criticised them for considering it as merely a part of a company’s sales division.
Emami, a major domestic personal care player in India, has announced a further addition to its ever-expanding portfolio with the launch of a new range of deodorants.
Skin care brand Dove has enjoyed strong success over the years for its ‘Real Beauty’ marketing, and is now pushing focus on this campaign within India.
On the back of the success of its naturals brands, Australian beauty company BWX has seen robust domestic growth, and is now reportedly gearing up for a move into China.
Despite the holiday season having descended upon us at a rapid rate, there’s yet to be a slowdown from the cosmetics industry in Asia Pacific. Here, Cosmetics Design reminds our readers of this year's biggest business developments…
According to Shiseido CEO Masahiko Uotani, although Japanese beauty brands are on top of technology, functionality and service, there's still some work to be done on brand identity and connecting with the consumer.
Unilever flexes its skin care muscle once again this time agreeing to buy clinical brand Murad, as it looks to further enhance its position in the market and ‘complement’ recent acquisitions.
When Burberry took its beauty business in-house in April 2013 all eyes were on to see how one of the world’s best known fashion brands would position itself in the beauty market and it has definitely helped according to its new product development team.
The importance of packaging in creating identity for men’s grooming means there is set standards for brands to conform to; but opportunities lie in standing out from the traditional offerings and communicating innovation.
The China Beauty Expo will highlight innovation in new Asian brands with a dedicated floor area that will platform the latest launches thanks to a partnership with Centdegres.
The company is reverting to its brand-guardian leadership structure, with design oversight for cosmetics and skin care for the IMEA region centralized in Geneva, Switzerland.
Japanese cosmetics player Shiseido will introduce a brand manager system as it looks to transform itself into a ‘global marketing company’ and build on the in-house marketing academy it has set up.
Creating brand loyalty appears to be beneficial in the skin care arena, particularly facial care, but isn’t always the case for other personal care categories such as colour cosmetics.
Fragrance and cosmetics player Coty has announced a distribution agreement in China with Li & Fung that aims to expand the reach for its popular branded products in the country.
A new market report by research firm China Research and Intelligence notes that total sales revenue of the China cosmetic industry reached CNY 260 billion in 2013, and the analysts attributed this growth to rising resident income.
Global cosmetics company Shiseido has announced three key changes to its organizational structure in the US designed to strengthen corporate support for its range of brands, and provide an improved platform to accelerate its growth both in the US and...
Ingredients player Inolex is expanding its operations into some of the fast-growing Asian markets, as well as readying the launch of a natural silicones alternative.
In a crowded and competitive skin care market, consumer giant Unilever has drawn on new packaging and a new formulation of its Vaseline lotions in order to stand out from the crowd.
Pola Orbis, a leading Japanese cosmetic company, has signed a definitive agreement to buy H20 Plus, a developer of marine-based luxury skin care and hair care products.
Estée Lauder will be extending the reach of its Jo Malone luxury
skin care and fragrance brand in Asia in partnership with the Lane
Crawford Joyce Group.
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