International personal care major Colgate-Palmolive has developed an active stannous, fluoride and potassium translucent charcoal toothpaste that offers protection from caries, erosion and hypersensitivity.
Swedish direct sales agent Oriflame has broken new ground with the
launch of its first toothpaste last week - incorporating a
tooth-whitening product to capitalise on the booming whitening
market.
Licorice, which has long been used as an ingredient in a range of
oral care products, has been scientifically proven to help fight
the onset of cavities and other oral diseases.