At eTail Asia 2017, Ann Wang, General Manager of Performance Advertising Solution, Online Media Group, Tencent, revealed how Chinese brands can succeed amid the country’s online market environment and evolving consumer behaviours.
The Singaporean skin care producer has launched its variety of skin and hair care products online in a move that reflects Asia-Pacific's (APAC) focus on e-commerce and digital marketing.
As e-commerce continues its expansion on the Asia Pacific region; online shopping platforms, Gmarket and Auction - outlets of eBay Korea strive to support cross-border trade.
New global research from PayPal reveals that despite cosmetics cross-border shopping being the most popular in Asia-Pacific, Japanese consumers were found to be least likely to shop online from non-domestic merchants.
Beauty brands in the EU are missing a trick if they avoid using online marketplace Amazon as digital agency L2 says that working with the e-tailer benefits brands by giving them more control over distribution, as well as heightened search visibility and...
It's no secret that China's consumers are major online shoppers, particularly when it comes to beauty. However, overseas merchants have struggled to get access to them until now....
Having already obtained a 51 per cent share in Chinese e-commerce retailer Yihaodian, US giant Walmart has snapped up the remaining 49 per cent as it strives to conquer the e-commerce world.
The PCHi 2015 event has continued the strong growth pattern with organiser Reed Sinopharm claiming visitor numbers were up 12% in the first two days as e-commerce and the role of technology prove to be key show themes.
Olay, L’Oréal Paris and Rejoice emerge as the top three digital beauty brands in China and are tipped to make this status count as the country’s digital and social use has seen growth in the last few years.
e-Commerce has always been a strong channel for cosmetics giant Estée Lauder and the New York-based company sees no reason for this to change in the coming years.
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