Elizabeth Arden

Elizabeth Arden: A beauty brand turnaround case study with Air Paris

Elizabeth Arden: A beauty brand turnaround case study

By Deanna Utroske

Last summer Revlon got into the prestige beauty business in a big way by acquiring Elizabeth Arden. Some two years before that deal, Elizabeth Arden invested in an Air Paris rebranding scheme that wisely leveraged the potential of content, sharing and...

Revlon completes Elizabeth Arden acquisition

Revlon completes Elizabeth Arden acquisition

By Deanna Utroske

It’s a done deal! Revlon confirmed last week that the acquisition was successful and that the combined company—a “global beauty enterprise”–now operates with Revlon as the parent company and is traded on the NYSE as REV.

South Korean LG brand now looks to expand in EMEA

South Korean LG brand now looks to expand in EMEA

By Michelle Yeomans

South Korean firm LG Household & Healthcare has been taking more international steps of late, particularly in cosmetics, what with considering to buy Elizabeth Arden and now making plans to further expand in EMEA.

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