Elizabeth Arden

Beauty boost? Revlon eyes global brand extensions ‘for significant long-term revenue’ via MDR Brand Management

08-Feb-2021 By Kacey Culliney

International beauty major Revlon has partnered with MDR Brand Management to create a global brand extension strategy that takes it into new spaces and drives deeper consumer engagement across the EMEA, APAC and Americas.

Elizabeth Arden: A beauty brand turnaround case study

06-Mar-2017 By Deanna Utroske

Last summer Revlon got into the prestige beauty business in a big way by acquiring Elizabeth Arden. Some two years before that deal, Elizabeth Arden invested in an Air Paris rebranding scheme that wisely leveraged the potential of content, sharing and...

Revlon is trimming jobs, offices, and activities to integrate Elizabeth Arden business

04-Jan-2017 By Deanna Utroske

In June, Revlon announced the acquisition of prestige color and fragrance company Elizabeth Arden. By September the deal was final. Last month Revlon began streamlining the two businesses, and now this week the company has begun employee layoffs.

Revlon completes Elizabeth Arden acquisition

13-Sep-2016 By Deanna Utroske

It’s a done deal! Revlon confirmed last week that the acquisition was successful and that the combined company—a “global beauty enterprise”–now operates with Revlon as the parent company and is traded on the NYSE as REV.

Korean giant LG closes door on Elizabeth Arden bidding process

01-Jul-2014 By Simon Pitman

Korean consumer goods giant LG Household and Health Care has said it is no longer interested in bidding for Elizabeth Arden, after the cosmetics player revealed its restructuring plan.

South Korean LG brand now looks to expand in EMEA

06-May-2014 By Michelle Yeomans

South Korean firm LG Household & Healthcare has been taking more international steps of late, particularly in cosmetics, what with considering to buy Elizabeth Arden and now making plans to further expand in EMEA.

International markets will drive Elizabeth Arden growth

26-Jun-2008 By Katie Bird

Future growth for Elizabeth Arden will be driven by international
markets that currently make up less than half of the company's
trading.

Mariah Carey makes Elizabeth Arden's day

05-Nov-2007 By Simon Pitman

First quarter sales made significant progress at Elizabeth Arden,
which the company said was largely attributable to the successful
international launch of its new Mariah Carey fragrance.

Elizabeth Arden sees profits and sales jump

07-May-2007 By Simon Pitman

New York-based luxury cosmetics player Elizabeth Arden reported a
double digit jump in both sales and profits, results that topped
expectations on the back of strong increases in fragrance and the
Elizabeth Arden brand.

Costs hit Elizabeth Arden, but prospects look strong

06-Nov-2006 By Simon Pitman

Cosmetic and fragrance giant Elizabeth Arden posted a quarterly
loss on Friday, as it was hit by restructuring costs, but with
marketing spend lower than expected and sales still strong, the
underlying results appear to be solid.

Elizabeth Arden eyes China market

31-Aug-2005 By Simon Pitman

Elizabeth Arden is making clear moves on the China market for
cosmetic and fragrances, with a 50 per cent jump in sales in the
past two and a half years spurring the company on to buy up its own
distributor in the region.