Expert Florence Bernardin

A look at China, Japan and Korea's priorities in skin care

Asia in Focus

A look at China, Japan and Korea's priorities in skin care

By Michelle Yeomans

Consumers in China, Japan and Korea have very different concerns when it comes to skin care. This gallery looks at how priorities differ in those markets and what determines product preference...

Opening the door to Japan...designer trend is out - uniqueness is in!

Asia in Focus - dispatches from Bangkok

Opening the door to Japan...designer trend is out - uniqueness is in!

By Michelle Yeomans

This month we are focusing on Japan, where consumer demand for designer brands from head to toe has shifted to a desire to be unique. Ultimately opening up an infinitive amount of opportunities for cosmetic players...

Expert reveals the power of TV in Korean beauty buying

Asia in Focus

Expert reveals the power of TV in Korean beauty buying

By Michelle Yeomans

In this month's Asia in Focus, a series that hones in on the segments offering the most opportunities for the industry right now, we look at the power of Korean TV when it comes to influencing makeup trends and purchasing behaviour.

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