In Asia, more and more consumers have turned to social media for guidance on trends and style. In fact, 40 per cent of China's online shoppers read and post reviews about products – more than double the number in the US.
As we bid farewell to 2014, Cosmetics Design takes stock of the beauty innovations and trends to come out of Asia's fast moving markets. Here, we round up some of the best insight our regional expert Florence Bernardin gave throughout the year.
This month we are focusing on Japan, where consumer demand for designer brands from head to toe has shifted to a desire to be unique. Ultimately opening up an infinitive amount of opportunities for cosmetic players...
In this month's Asia in Focus, a series that hones in on the segments offering the most opportunities for the industry right now, we look at the power of Korean TV when it comes to influencing makeup trends and purchasing behaviour.