Cosmetics major Lush will close all global social media accounts across Instagram, Facebook, TikTok and Snapchat this month, stating they will remain closed until the platforms provide a safer environment for users.
The media and social networking company sees all things digital moving from the desk top to mobile devices. And Facebook seems to hope that its newest data on beauty consumers will encourage brands to build content and campaigns accordingly.
Tarte Cosmetics has traditionally marketed itself as an environmentally conscious cosmetics company that does not test on animals, a reputation that has come under scrutiny following its recent acquisition.
Despite having their own online platforms and accounts, fragrance brands are increasingly leveraging star power by using celebrities to amplify the message themselves.