Global Skincare Analyst

Male skin care and sheet masks K-beauty

Exclusive interview

Male skin care and sheet masks part II: K-beauty in the US

By Natasha Spencer

Currently, in the US, there appears to be a disconnect between K-beauty trends and their adoption in the Western marketplace. We continued our conversation with David Tyrrell, Global Skincare Analyst, Beauty & Personal Care at Mintel on how it can build...


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