The male grooming sector is seeing a strong boost across Asia, thanks to the growing enthusiasm among male consumers for a meterosexual style - in India, the latest category to tap into this is sun care.
According to recent research by Assocham, with thanks to high internet penetration across tier-II and tier-III cities, luxury consumption is expected to grow by 30-35 per cent over the next three years.
According to Kantar Worldpanel, Filipinos are prioritizing beauty products more as the personal care sector increased by 11 per cent in June 2015 from a year ago, outpacing growth in other megasectors such as food, beverage and household care.
Joshiryoku danshi refers to a generation of young Japanese men who aren't interested in a traditional masculine role but rather invest their time and money on 'feminine activities' like shopping and beauty routines.
Japanese cosmetics is long-regarded as one of the most innovative and fast-paced markets in the world, Euromonitor International research analyst Mariko Takemura explains the driving forces in that segment right now.
Olay, L’Oréal Paris and Rejoice emerge as the top three digital beauty brands in China and are tipped to make this status count as the country’s digital and social use has seen growth in the last few years.
With Chinese, Japanese and Korean males indicated as the most active consumers of grooming products, preferences have long grown from just aftershave and shaving foam staples. Here; Kantar Worldpanel indicates what consumers are favouring now.